June 15, 2005

AMR Announces 2005 Deloitte and Sedgwick Award Winners

UBCC Team takes top award for pricing analysis


Applied Management Research Award winnersLOS ANGELES - UCLA Anderson's Applied Management Research Program announced the winner's of the annual awards for best overall field study and best written field study. This year, second-year MBA students partnered with more than 70 organizations. Fifteen teams were nominated for each of these awards by their faculty advisors. Winners were chosen after several rounds of judging.

2005 Deloitte Consulting Award for Best Overall Study
The Deloitte Award for Management Field Study Achievement recognizes the team and project judged to represent the highest standards of leadership, teamwork, research and analysis, professionalism and strategic creativity in its solution of a complex problem. A $5,000 prize is awarded to the winning team. 

Winning Team
Universal Business Computing Company; Michael Corso, Daniel Grossman, Jeremiah Kalan, Anne Leung, Advisor: Prof. Carla Hayn

Finalists
Microsoft TV; Gaddy Radom, Rosanne Lee, Anand Agarwal, Debbie Hsu, Advisor: Prof. Bob Foster

Live365; Richard Asemem Jennifer Lia, Tatiana Nery Lindenberg, Rosie Colleen O'Neill, Michal Pasula Advisor: Prof. Gonzalo Freixes

Tournament of Roses; Heidi Chong, Nicholas Edmonds, Bryan Lambird, Christine Levine, Cady Summerl, Advisor: Prof. Don Morrison

2005 Edward V. Sedgwick III Memorial Award for Best Written AMR Report
The Edward Sedgwick III Memorial Award recognizes the most exceptionally written report. A $4,000 prize is awarded to the winning team. 

Winning Team
Microsoft TV; Gaddy Radom, Rosanne Lee, Anand Agarwal, Debbie Hsu, Advisor: Prof. Bob Foster

Finalists
Nica Credit/Microfinance Special Project; Paavo Monkkonen, Daniel Cody, Matthew Gehrke, Genevieve Juillard, Stacy Readal, Clinton Wall Advisor: Prof. Chris Thornberg

Universal Business Computing Company; Michael Corso, Daniel Grossman, Jeremiah Kalan, Anne Leung, Advisor: Prof. Carla Hayn

Tournament of Roses; Heidi Chong, Nicholas Edmonds, Bryan Lambird, Christine Levine, Cady Summerl, Advisor: Prof. Don Morrison

Deloitte Award Winners Picked an Overlooked Project
Deloitte Award winners UBCC picked a project that had been on the AMR project list for over a year before being chosen. "It was a pricing project, which was different from a lot of the other projects," said team member Daniel Grossman. "Pricing analysis seemed interesting because pricing is the confluence of finance and marketing and we felt like we would learn a lot," he explained. 

"We were surprised and very honored to be among the finalists," said UBCC team member Anne Leung. Members of the UBCC team had worked well together going back to their first year at Anderson, according to Leung. Grossman noted that each member of the team contributed vital leadership at different times over the two terms of the project.

"I thought the AMR experience was nice because it focused on some of the soft aspects of being a manager," said Grossman. "We had to be very efficient about how we communicated, about hitting milestones and accomplishing a very complex project just like we will in the workplace."

The significance of the team's work became clear to Grossman as he edited the final draft of the report. "I was overwhelmed by how much we had done and how everything flowed into the deliverable that we were giving to our client," he said. "It was a massive effort," he recalls. "I don't think any of us were prepared for how long it took to write and edit a 60-page document."

Anne Leung found it rewarding to see how theory from the classroom, transformed by the team, was received by the client. "A lot of the things we did, like customer surveys and making cold calls, seemed like surprises to them," she said. "They were really excited about what we were able to bring to the table. Things that business school students take for granted were new to our client and his associates." Grossman agrees. "It was worth it when we saw the impact our project had on the client."

About the Applied Management Research Program
UCLA Anderson School of Management offers its students a unique opportunity to use the tools they have developed in the classroom to help outside organizations solve a strategic problem through the Applied Management Research Program (AMR).  AMR has been a required component of the UCLA Anderson MBA curriculum since 1967. This innovative management field study program, which is looked upon as an exemplary model by many business schools worldwide, brings executives and students together to enhance organizational competitiveness, explore new business opportunities and improve managerial effectiveness. Projects conclude with each team presenting recommendations to key decision makers in their partnering organization.

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world. Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment. UCLA Anderson students are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs. Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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