December 17, 2004

Kelly Perdew ('95) Trumps NBC's "The Apprentice"

Hired to lead Manhattan development project


LOS ANGELES - In a dramatic finale, Kelly Perdew (’95) was hired by Donald Trump to be the billionaire-host’s newest protégé on the hit show The Apprentice. Perdew was given a choice of assignments for his apprenticeship. He opted to work side-by-side with Trump himself on the real estate mogul’s latest and greatest New York City development project, instead of assisting in the building of Trump’s casino-condo-resort property in Las Vegas, Nevada.

The final challenge for Perdew was the staging of a charity event. He organized a polo match to benefit Alzheimer’s disease, while his opponent staged a basketball game to benefit a reading program. For his part, Trump attended both events and consulted with candidates dismissed earlier in the season, before facing Perdew’s rival and uttering the program’s catch phrase, “You’re fired,” then turning to Perdew to tell him he had earned the position.

Perdew was the popular favorite to become the new apprentice leading into the finale. He received the endorsement of four of the top business leaders in the world: Alan Jope, COO of Unilever HPC, North America; Dawn Hudson, President of Pepsi-Cola, North America; Alan "Ace" Greenberg, Chairman Executive Committee of Bear Stearns; and Robert Kraft, Owner of the New England Patriots in a prior challenge and some Internet surveys suggested he was a 4-1 favorite among viewers.

Prior to his participation on The Apprentice, the 37-year old Perdew raised over $5M in equity financing for three start-up companies, and as the acting president led the sale of one of those start-ups (eteamz.com: the largest amateur sports portal on the web at the time) for eight figures to a company that has since filed for an IPO. He is the Co-Founder and Chairman of a motor enthusiast community website called MotorPride.com, and is currently the President of CoreObjects, an outsourced software development company based in Los Angeles. He earned an MBA from UCLA Anderson and a JD from the UCLA School of Law simultaneously.

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world.  Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment.  UCLA Anderson students are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs.  Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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