December 17, 2004
Kelly Perdew ('95) Trumps NBC's "The Apprentice"
Hired to lead Manhattan development project
LOS ANGELES - In a dramatic finale, Kelly Perdew (’95) was hired by Donald Trump to be the billionaire-host’s newest protégé on the hit show The Apprentice. Perdew was given a choice of assignments for his apprenticeship. He opted to work side-by-side with Trump himself on the real estate mogul’s latest and greatest New York City development project, instead of assisting in the building of Trump’s casino-condo-resort property in Las Vegas, Nevada.
The final challenge for Perdew was the staging of a charity event. He organized a polo match to benefit Alzheimer’s disease, while his opponent staged a basketball game to benefit a reading program. For his part, Trump attended both events and consulted with candidates dismissed earlier in the season, before facing Perdew’s rival and uttering the program’s catch phrase, “You’re fired,” then turning to Perdew to tell him he had earned the position.
Perdew was the popular favorite to become the new apprentice leading into the finale. He received the endorsement of four of the top business leaders in the world: Alan Jope, COO of Unilever HPC, North America; Dawn Hudson, President of Pepsi-Cola, North America; Alan "Ace" Greenberg, Chairman Executive Committee of Bear Stearns; and Robert Kraft, Owner of the New England Patriots in a prior challenge and some Internet surveys suggested he was a 4-1 favorite among viewers.
Prior to his participation on The Apprentice, the 37-year old Perdew raised over $5M in equity financing for three start-up companies, and as the acting president led the sale of one of those start-ups (eteamz.com: the largest amateur sports portal on the web at the time) for eight figures to a company that has since filed for an IPO. He is the Co-Founder and Chairman of a motor enthusiast community website called MotorPride.com, and is currently the President of CoreObjects, an outsourced software development company based in Los Angeles. He earned an MBA from UCLA Anderson and a JD from the UCLA School of Law simultaneously.
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