Faculty and Doctoral Student Research in Entertainment and Media


UCLA Anderson School of Management faculty and Ph.D. students are involved a number of pertinent research areas and projects associated with entertainment and media.  From competitive release theories for forecasting box office to supply chain management in the entertainment industry to environmental sustainability issues in film and television companies, UCLA Anderson researchers are at the forefront of important business and management issues that will affect and shape the industry.

Below is a sampling of projects that UCLA Anderson researchers are pursuing (listed alphabetically):

Andrew Ainslie
Assistant Professor of Marketing
UCLA Anderson School of Management
Phone:  (310) 206-8585
E-mail: andrew.ainslie@anderson.ucla.edu
Researches competitive release theory of forecasting box office, focusing on distribution choices.
Prof. Ainslie has a working paper, "Competition in the Movie Industry," which can be found at the following link:
http://www.anderson.ucla.edu/faculty/andrew.ainslie/papers/movies.pdf

Jean-Francois Coget
Ph.D. candidate in Human Resources and Organizational Behavior
UCLA Anderson School of Management (graduating and hired at HEC a leading European business school based in Paris)
Phone: (310) 650-8414
E-mail: jcoget@anderson.ucla.edu
Currently studying the role of stress and emotions in the determination of leadership behavior, specifically investigating the non-rational psychological factors that influence how movie directors lead their crew and cast when shooting a movie.

Scott Carr
Assistant Professor of Decisions, Operations and Technology Management
UCLA Anderson School of Management
Phone: (310) 825-1862
E-mail: scott.carr@anderson.ucla.edu
Researches simulation of the impacts of consumer decisions on Internet piracy.

Charles J. Corbett
Associate Dean, MBA Program
Associate Professor of Decisions, Operations and Technology Management
UCLA Anderson School of Management
Phone: (310) 825-1651
E-mail: charles.corbett@anderson.ucla.edu
Engaged in a multi-year study of entertainment industry environmental sustainability issues, including mapping and enhancing the ecological impact of film and television within California. Prof. Corbett is working with the UCLA Institute of the Environment and his research is supported by a grant from the California Integrated Waste Management Board.

Dominique Hanssens
Bud Knapp Chair in Management
Professor of Marketing
UCLA Anderson School of Management
Phone:  (310) 825-4497
E-mail: dominique.hanssens@anderson.ucla.edu
A world-renowned expert in quantitative marketing, Prof. Hanssens researches marketing spending effectiveness in entertainment companies, including expenditures on marketing films and DVDs.

Uday Karmarkar
Times Mirror Chair in Management
Professor of Decisions, Operations and Technology Management
UCLA Anderson School of Management
Phone: (310) 825-6500
E-mail: uday.karmarkar@anderson.ucla.edu
Studies the impact of recent technological developments on information/value chains in entertainment.  Prof. Karmarkar is currently developing a framework for the feasibility analysis and prediction of the types of new business models that could conceivably arise in the entertainment and media sector.

Barbara Somlo
Ph.D. Candidate in Decisions, Operations, and Technology Management
UCLA Anderson School of Management
Phone:  (310) 825-7936
E-mail: barbara.somlo@anderson.ucla.edu
For her dissertation project, Ms. Somlo is researching supply chain in the entertainment industry, including theater and film selection by distributors to optimize profits.  She developed a procedure to calculate the box office sales at the theater level as a function of movie attributes and theater characteristics.  She tested this procedure on real box office data and showed that it has the potential to greatly improve on existing industry practice.

Sanjay Sood
Assistant Professor of Marketing
UCLA Anderson School of Management
Phone: (310) 825-1250
E-mail: sood@ucla.edu
Investigating consumer rationality of information processing in film sequels as hedonic product brand extensions.  Prof. Sood recently taught a film marketing course in the new Summer Institute.

Olav Sorenson
Associate Professor of Policy
UCLA Anderson School of Management
Phone:  (310) 825-7348
E-mail: olav.sorenson@anderson.ucla.edu
Studies social networks in film performance, box office competition and strategic issues of Video on Demand.  Prof. Sorenson recently expanded his research in this area by adding ethnic data components.

Shi Zhang
Assistant Professor of Marketing
UCLA Anderson School of Management
Phone:  (310) 794-6475
E-mail: shi.zhang@anderson.ucla.edu
Researches global entertainment marketing and motion picture branding, especially in Asia.

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world.  Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment.  Established in 1935, UCLA Anderson provides management education to more than 1,500 students enrolled in full-time, part-time and executive MBA programs, doctoral programs and executive education and management development programs.

UCLA Anderson’s faculty includes outstanding educators and researchers who share their scholarship and expertise in such fundamental areas as finance, marketing, accounting, business economics, decision sciences, operations and technology management, human resources and organizational behavior, information systems, strategy and policy.

Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

Media Relations