March 11, 2002

UCLA Anderson Hosts Two-Day Information Economy Conference

Conference Will Focus on Current Issues Facing the Business of Technology

Los Angeles — UCLA Anderson will host an information economy conference, "The Business Of Technology: Perspectives, Problems, Profitability," on April 11 and 12, 2002. Held by The Center for Management in the Information Economy (CMIE), this two-day conference features 36 sessions with more than 90 speakers, moderators and panelists.

The CMIE conference will focus on the key issues facing the business of technology, examining the successful business models, how technology firms compete effectively, and looking at factors that accelerate adoption of new technologies. Prominent technology business leaders will present their perspectives on the problems facing the information economy today and how companies can implement strategies to reach profitability.

The first day of the conference will consist of a series of keynotes by leading industry executives, including Tim Koogle, former CEO of Yahoo!; Ned Desmond, editor & president, Business 2.0 Magazine; Ellen Hancock, former CEO, Exodus and Apple CTO; Earthlink CEO Charles "Garry" Betty; Eric Benhamou, chairman of 3Com and CEO of Palm; and Ted Meisel, president and CEO, Overture. Day two of the conference will feature sessions from five tracks that focus on the following areas:

Enterprise software
Entertainment technology and media
Mobile, wireless and telecommunications
New developments in e-commerce and the Internet
New emerging technologies that are reaching commercialization
Second day speakers include Mike Ramsay, TiVo CEO; Derrick Oien, president, MP3.com; Jim Ramo, CEO, Movielink and Steve Wadsworth, president, Disney Internet Group.

In addition to the two-day conference, CMIE will host a smaller conference on Saturday, April 13, 2002, for directors of academic study centers on e-commerce and e-business. This conference will provide an opportunity for academic directors from around the world to gather together to share findings, insights and perspectives on the latest in e-commerce and e-business and how it relates to their institutions.

For more information and to register for the CMIE Conference, please visit the Center's web site at www.cmie.info. To inquire about sponsorship opportunities, please contact Jill Hisey, conference director, at (310) 206-3193. Members of the media who wish to attend the conference should contact UCLA Anderson's media relations department at (310) 825-9983 or via e-mail at media.relations@anderson.ucla.edu.

The Center for Management in the Information Economy, established in 1999, serves as an umbrella for the school's current and planned activities in the realms of e-commerce and e-business. UCLA Anderson , which is ranked in the top tier of graduate business schools, has been recognized as a leader nationwide for its high technology curriculum. Established in 1935, UCLA Anderson today has 134 faculty members who teach, train and advise more than 600 full-time MBA students, some 400 fully employed MBA students, 140 executive MBA students and 65 Ph.D. students.

Media Relations