August 04, 2002

Professor at The Anderson School at UCLA is Bestowed with Highest Honor In Marketing Education

Dr. Donald Morrison, a marketing professor at UCLA Anderson, was recently presented with the 2002 American Marketing Association/ Irwin/McGraw-Hill Distinguished Marketing Educator of the Year Award, the highest honor a marketing educator can receive.

Prof. Morrison accepted his award on Sunday, August 4, 2002 during the Marketing Educators’ Conference in San Diego, Calif. A dinner in Morrison’s honor followed his acceptance speech.

“While it is an honor for me personally to receive this award, I feel that the major reason I won is because of the extraordinary success of my Ph.D. students,” Morrison said. “Therefore I am accepting this award on behalf of my whole academic family."

The primary criterion for this award is that its recipient be universally acknowledged as a long-standing leader in marketing education. Furthermore, the award honors those who have made “extensive and sustained contributions to marketing education” and to the discipline of marketing in general.

Competition for the award is of the highest caliber, and the annual recipient is chosen by a five-member distinguished committee who look for creativity and innovation, teaching and mentoring, exemplary research, administration, public service and service to the marketing profession.

An UCLA Anderson faculty member since 1987, Prof. Morrison has enjoyed an academic career in marketing that spans nearly 40 years and just last year was awarded the prestigious American Marketing Association’s Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research.

Prof. Morrison is the author or co-author of more than 90 articles in referred journals with special emphasis on marketing research and applied statistics and has been an expert witness as a statistician in a number of legal cases and a consultant to industrial firms and governmental agencies. He was president of the Institute of Management, an academic trustee of the Marketing Science Institute, and a member of the review panel for the National Science Foundation. He has also served on the editorial boards of the Journal of Marketing Research and the Journal of Marketing.

Prof. Morrison received his Ph.D. in operations research from Stanford University in 1965 and his B.S. in mechanical engineering from MIT in 1961. He taught at Columbia University for 22 years before joining UCLA Anderson. The professor and esteemed researcher also ventures outside the academic halls as a faculty athletics representative in the NCAA, overseeing NCAA eligibility and compliance matters.

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