May 23, 2001

UCLA Anderson Appoints Richard Rodner to Lead Marketing/Communications Programs

Los Angeles — UCLA Anderson has appointed Richard Rodner as associate dean of Marketing and Communications to oversee and implement strategic marketing, media relations and communications programs, Dean Bruce G. Willison announced. Rodner's appointment is effective June 1.

Rodner, who was chosen by a search committee of UCLA Anderson faculty and staff, comes to UCLA Anderson after working for many years at UC Irvine's Graduate School of Management where he served as director of Development and External Relations from 1989 to 1996. Prior to UCI, he was director of Corporate and Foundation Relations at The American University in Washington, D.C.

Since 1996, Rodner has been working in the financial services sector, first as an assistant vice president and division manager for First American Financial Corp., then as senior director for business development for Chicago Title Custom Solutions. Most recently, Rodner led his own business development consulting practice, Executive Venues, based in Laguna Beach, Calif.

In announcing Rodner's appointment, Dean Willison said, "Under Richard Rodner's leadership, UCLA Anderson will develop and implement strategic marketing and communication programs, designed to enhance the visibility and reputation of the School, and to reinforce our identity among internal and external constituencies."

"This is a dynamic opportunity with extraordinary potential," Rodner said. "I look forward to working with the people and programs of UCLA Anderson in enhancing its awareness, access and profile as a global leader in business education."

Rodner will oversee the areas of marketing and communications, both internal and external, market research, media relations, special events/VIP visits, publications/collateral materials production, and other areas associated with internal and external affairs.

Willison said some of the relevant target projects include outside contract management, community relations, standardizing the School's logo and graphic identity, and strategic development and implementation of various communications and marketing tools such as the School's Web product, CD-ROM and promotional tools.

Media Relations