August 31, 2001

UCLA Anderson Professor Garners AMA Lifetime Achievement Award

Los Angeles — Donald G. Morrison, professor at UCLA Anderson, captured the American Marketing Association's Guilbert A. Churchill Award for Lifetime Achievement in Marketing Research, presented during the AMA meeting on Aug. 12 in Washington D.C. Morrison, a specialist in management science and marketing, is the William E. Leonhard Chair in Management.

The Guilbert A. Churchill Award for Lifetime Achievement in Marketing Research is given annually by the AMA Marketing Research Special Interest Group. The award honors the academic researcher who has contributed in an exceptionally significant way to the field of marketing research, according to the AMA.

Morrison is the author or co-author of more than 90 articles in refereed journals, with special emphasis on marketing research and applied statistics. He has been an expert witness as a statistician in a number of legal cases and a consultant to industrial firms and governmental agencies. Morrison was president of the Institute of Management, an academic trustee of the Marketing Science Institute, and a member of the review panel for the National Science Foundation. He was the founding editor of the professional journal, Marketing Science, editor-in-chief of Management Science for eight years, and served as departmental or editorial board member of several other professional journals.

In addition to his academic life at UCLA, Morrison represents UCLA as a faculty athletics representative in the NCAA. In these capacity, he is responsible for NCAA eligibility and compliance matters.

Prior to joining UCLA in 1988, Morrison served as a visiting professor at Stanford University and at the University of California, Berkeley. He was previously on the faculty of the Columbia Business Schoool, serving as an assistant professor, associate professor and professor. He is a 1961 graduate of MIT, with a B.S. in mechanical engineering. He earned a Ph.D. in operations research at Stanford University in 1965.

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