Pulse Conference 2013
›› What monetization models are working for content providers and distributors?
›› How is Big Data impacting live entertainment and media?
›› How are shifts in media consumption impacting marketing strategy?
›› What are the top strategies gaining traction for entertainment and sports brands across South America?
Pulse Conference Speakers
Nina Jacobson Nina Jacobson, Producer
The Hunger Games & CEO — Color Force
David Rone David Rone, President
Sports, News & Local Programming
Time Warner Cable
Pulse Schedule
8:00-9:00am Check-in
9:00-9:45am Opening Keynote Conversation
Nina Jacobson, Producer, The Hunger Games & CEO — Color Force
Sanjay Sood, Faculty Director - Center for MEMES
10:00-11:00am Scream and Shout: Breaking Through the Clutter
Coe Lottis, Partner & Director of Brand Strategy - The Program
Diane Nelson, President - DC Entertainment
Paul Santello, Executive Vice President - Horizon Media

Moderated by Erica Marie Colòn '11 - NBCUniversal
11:15am-12:15pm Compass Points: South America
Phillip Button, Senior Vice President - William Morris Endeavor
Rodrigo Morales, Vice President, Latin America - Wasserman Media Group
Adriana Trautman, Executive Director, Int’l Strategic Marketing - 20th Century Fox

Moderated by James Kanatas '12 - FactoryMade Ventures
12:30-1:30pm Networking Lunch
1:45-2:45pm Cross Platform/Bottom Line
Barry Blumberg, Executive Vice President – Alloy Digital / President, SmoshTV
Dounia Turrill, Senior Vice President, Client Insights - Nielsen
Jen Vescio '05, Vice President, Business Development - ESPN

Moderated by Mark DePew '11 - Yahoo!
3:00 - 4:00pm Bigger, Stronger, Faster Data
Ari Daie – Head of Product & Strategy, Live Analytics – LiveNation Entertainment
Field Garthwaite – CEO, IRIS.TV
Brian Robinson – Senior Director Audience Engagement, Yahoo!
Colleen Quinn, Senior Director of Media & Entertainment - Teradata

Moderated by Andrew Kahn '11 – Ticketmaster
4:15-5:00pm Closing Keynote Conversation
David Rone, President, Sports, News, & Local Programming Time Warner Cable
Jeff Moorad, UCLA Anderson Distinguished Lecturer and former Vice Chairman - San Diego Padres
5:00-6:00pm Networking Reception on Alumni Plaza
Eventbrite - PULSE Conference 2013
Brought to you by
brought to you by