What is PULSE?
This April, UCLA Anderson and Anderson's MEMES Center are excited to host the school's first media, entertainment, and sports conference titled PULSE. The conference will be hosted in conjunction with the Entertainment Management Association and Sports Business Association, both student organizations at Anderson.
The PULSE Conference will bring together prestigious industry leaders, business professionals, and students of both UCLA Anderson and UCLA to discuss and debate cutting edge business topics, industry trends, and future applications of innovation.
Click here to register.
CONFERENCE PANELS
Turning Digital Dimes into Dollars:
Getting to the $100 CPM
Description: Search giant Google has pioneered the way for targeted digital advertising and online content monetization but has this segment of the media business evolved as much as it seems? Panelists will discuss current challenges and advantages of the digital content monetization and debate if and how industry CPMs will reach and surpass the elusive $100 mark.
Evolution of Live Content Distribution:
How Will the World Watch Sports?
Description: Athletics is one of the oldest forms of live entertainment. 21st century sports fans are more empowered now than ever before in the way they view live sporting events. With fan's ability to choose from a wide variety of mediums to digest live content, professional sports face many unique challenges and opportunities as a result of this changing landscape. This panel will discuss these issues including; ownership of content, how it will be viewed, effect of streaming on live content, how best to produce content for mobile & new media, and the best methods to monetize live sporting events in the future.
50,000 Captured:
Monetization & In-Stadium Passive Revenue Streams
Description: Nothing captures and holds the attention of the masses like a sporting event, from the Coliseum in Rome to today's modern mega-stadiums, the venues that house these events are been to shaping enhancing that fan experience. However, today's audiences are vastly different than the Roman mob, more sophisticated and armed with mobile devices, keeping the attention of the stadium audience has become more and more challenging. Yet, these changes in fandom have created new opportunities to monetize and grab their attention. This panel will discuss the changing landscape of the in stadium experience and how organizations and businesses are responding to this changing environment.
Digital Warfare:
The Battle for the Living Room Rages On
Description: DVR penetration, audience fragmentation, and content overload have disjointed the lean back experience. New technology companies have entered the fold with hopes of extending their online footprint into the living room. The panel will discuss current and future TV business models and debate what device or company is better positioned to win the battle and why.
STATE OF THE INDUSTRY PANEL
The entertainment and sports industries have been in a state of flux for the past several years as digital technologies and services have transformed the traditional media landscape. The panel will discuss how the digital shakeup has impacted their business to-date and debate what future business models will be successful.
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