Suzanne Shu
UCLA Anderson
School of Management
Links to working papers, by
topic
Consumption
timing and psychological ownership
·
Occasion Matching for Indulgences, 2013, working paper.
·
The Emergency Reserve: The
Effects of Slack on Self-Control Performance, (with Marissa Sharif), 2013,
working paper.
Financial
decumulation (annuities and Social Security claiming)
·
Consumer Valuation
of Annuities: Beyond NPV, (with Robert Zeithammer and John W. Payne), 2013,
working paper.
o Presented at Retirement Research Consortium, August 2013, Washington DC.
o Media coverage by PBS, Forbes, and NPR Marketplace Money.
·
Psychological
Aspects of Decumulation Decisions: The Case of Tontine Insurance, 2013,
working paper.
Consumer
financial decision making
·
Drivers
and Outcomes of Perceived Fairness in Consumer Financial Decisions, (with
Sylvia Morelli), 2012, working paper.
·
Applying
Fairness Theories to Financial Decision Making, (with Sylvia
Morelli), 2012, working paper.
o Media coverage by Yahoo! Finance
Judgments
of sequences and their impact on behavior
·
When Three Charms but Four Alarms:
Identifying the Optimal Number of Claims in Persuasion Settings, (with Kurt
Carlson), 2013, conditionally accepted at Journal of Marketing.
·
Choice
Bracketing and Construal Level Theory: The Effects of Problem Representation
and Mental Representation on Sequential Risk Taking, (with Elizabeth Webb),
2013, working paper.
Links to publications, by
topic
Consumption
timing and psychological ownership
·
Future-biased
Search: The Quest for the Ideal, 2008, Journal of Behavioral Decision
Making, 21 (4), 352-377.
o
Media coverage by UCLA Knowledge
Assets
·
Procrastination of
Enjoyable Experiences, (with Ayelet Gneezy), 2010 Journal of Marketing
Research, 47 (Oct), 933-944.
o
Media coverage by the Atlantic, The New York
Times,
CBS News, Smart Money, The Boston
Globe,
NPR Marketplace, Freakonomics, UCLA Today, and the Wall Street
Journal
·
The Effect of Mere
Touch on Perceived Ownership, (with Joann Peck), 2009, Journal of
Consumer Research, 36 (Oct). 434-447.
o
Media coverage by CNN
and Time
Magazine
·
Perceived Ownership and
Affective Reaction: Emotional Attachment Process Variables and the Endowment
Effect, (with Joann Peck), 2011, Journal of Consumer Psychology. 21
(4), 439-452.
Financial
decumulation (annuities and Social Security claiming)
Applications
of choice architecture
·
Beyond Nudges:
Tools of Choice Architecture, (with Eric J. Johnson, Benedict G.C.
Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Haubl, Richard P. Larrick,
Ellen Peters, John W. Payne, David Schkade, Brian Wansink, and Elke U. Weber),
2012, Marketing Letters. 23,
487-504.
·
Using
Insights from Behavioral Economics and Social Psychology to Help Patients
Manage Chronic Diseases, (with Braden Mogler, Noah Goldstein, Craig Fox,
Jose Escarce, and Martin Shapiro), 2013, Journal of General Internal
Medicine, 28 (5), 711-718.
o
Media coverage by UCLA Assets Magazine
Consumer
financial decision making
·
When and
How Aesthetics Influences Financial Decisions, (with Claudia Townsend),
2010, Journal of Consumer Psychology, 20 (Oct), 452-458.
o
Media coverage by Squared Away, UPI.com, NPR Marketplace, Investor’s
Business Daily, and UCLA Anderson podcast
·
Using
Aesthetics and Self-affirmation to Encourage Openness to Risky (and Safe)
Choices, (with Claudia Townsend), forthcoming at Journal of Experimental
Psychology: Applied.
Judgments
of sequences and their impact on behavior
·
The Rule of Three:
How the Third Event Signals the Emergence of a Streak, (with Kurt Carlson),
2007, Organizational Behavior and Human Decision Processes, 104 (1),
113-121.
·
Reference
Price and Scarcity Appeals: A Note on the Use of Multiple Influence Strategies
in Retail Newspaper Advertising, (with Daniel Howard and Roger
Kerin), 2007, Social Influence, 2 (1), 18-28