|
Peer Reviewed
- Zhang, Shi and Bernd
H. Schmitt (2004), "Activating Sound and Meaning: The
Role of Language Proficiency in Bilingual Consumer Environments,"
Journal
of Consumer Research,
31 (June), 220-228. [paper
in pdf]
- Gontijo, P.,
J.Rayman, S. Zhang and E. Zaidel (2002), "How Brand Names Are
Special: Brands, Words and Hemispheres", Brain
and Language, 82 (September), 327-343.
[paper in pdf]
- Zhang, Shi and Arthur
B. Markman (1998), "Overcoming the Early Entrant Advantage: The Role
of Alignable and Non-Alignable Differences," Journal
of Marketing Research, 35 (November), 413-426. [paper
in pdf]
- Bernd H. Schmitt and
Shi Zhang (1998), "Language Structure and Categorization: A Study
of Classifiers in Consumer Cognition, Judgement and Choice," Journal
of Consumer Research, 25 (September), 108-122.[paper
in pdf]
Invited
- Zhang, Shi,
Bernd H. Schmitt, and Hillary Haley (2003), "Language and Culture:
Linguistic Effects on Consumer Behavior in International Marketing
Research," pp. 228-242 in Handbook of Research in International
Marketing, eds. by Subhash C. Jain, Northampton, MA, Edward Elgar
Publishing. [paper
in pdf]
- Markman, Arthur B.,
Shi Zhang, and C.P. Moreau (2000), "Representation and the Construction
of Preferences," pp. 343-365 in Cognitive Dynamics: Conceptual
Change in Humans and Machines, eds. by E. Dietrich and A.B. Markman,
Mahwah, NJ, Lawrence Erlbaum Associates. [paper
in pdf]
Under Review/Revisions
- Zhang, Shi,
and Sanjay Sood, "The Effects of Trivial Features and Types of
Comparisons on Choice Deferral," 42 pp.
- Zhang, Shi,
and Yi Chen, "How Previous Choice Decision Making Affects Future
Choices: The Role of Biased Memories," 44 pp.
- Zhang, Shi,
and Arthur Markman, "Information Organization via Represenational
Structure: The Detection of Alingable Differences," 21 pp.
- Choplin, Jessica,
Shi Zhang and John Hummel, "Comparison-Induced Distortions of
Attribute Values and Decisions," 51 pp.
- Brakus, Josko,
Bernd Schmitt and Shi Zhang, "The Role of Experiential Attributes
in Consumer Judmgnet and Choice," 35 pp.
- Lee, Angela
and Shi Zhang, "Looking at Different Differences: The Processing
of Alignable and Nonalignable Differences," 44 pp.
- Zhang, Shi,
"Brand Name Translations: The Role of Sound and Meaning, Order
of Brand Entry and Perceived Market Position," 41 pp.
|
