Robert Zeithammer's Research


Working papers

Implementation of the optimal mechanism through name-your-own-price selling, June 2013, working paper.

 

The Modern Advertising Agency Selection Contest: The case for Stipends to New Participants   (with Dan Horsky and Sharon Horsky), January 2014, working paper

 

An efficiency ranking of markets aggregated from single-object auctions (with Eric Budish) , August 2011, working paper.

·  this paper supercedes and combines: Sequential Auctions with Information about Future Goods (Zeithammer) with Sequencing and Information Revelation in Auctions for Imperfect Substitutes: Understanding eBay's Market Design (Budish)

 

Consumer Preferences for Annuities: Beyond NPV (with Suzanne Shu and John Payne) February 2014, working paper.

 

 

Publications

all papers are copyright of the corresponding journals, posted here for educational use only.

 

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (with Klaus Schmidt and Martin Spann), 2014, Management Science, forthcoming.

The hesitant hai gui: return-migration preferences among US-educated Chinese scientists and engineers (with Ryan Kellogg), 2013, Journal of Marketing Research 50(5), 644-663. Web Supplement

·  covered by: Nature

 

Vertical Differentiation with Variety-Seeking Consumers (with Raphael Thomadsen), 2012, Management Science, 59(2), 390-401.

 

A reflection on analytical work in marketing: three points of consensus (with Thomadsen, Mayzlin, Orhun, Pazgal, Purohit, Rao, Riordan, Shin, Sun, and Villas-Boas), 2012, Marketing Letters 23 (2) 381–89.

 

Optimal Reverse-Pricing Mechanisms (with Martin Spann and Gerald Haubl) , 2010 Marketing Science 29(6),  1058-1070.

·  covered by UCLA Anderson Video Insights

 

Statistical benefits of choices from subsets (with Peter Lenk), 2009, Journal of Marketing Research 46(4), 816-831.

 

Commitment in sequential auctioning: advance listings and threshold prices , 2009, Economic Theory 38(1), 187-216.

 

Strategic Bid-Shading and Sequential Auctioning with Learning from Past Prices. , 2007, Management Science 53 (9), 1510-1519. Technical Appendix

 

Optimal Selling in Dynamic Auctions: Adaptation versus Commitment , 2007, Marketing Science , 26 (6), 859-867.

 

Forward-looking bidding in online auctions , 2006, Journal of Marketing Research 43(3), 462-476.

·  covered by Capital Ideas (December 2006) as Strategic Bidding on Ebay: Are Online Auction Sites a Buyer's or Seller's Market?

·  covered by Business POV (January 2007) as Winning by Losing: A U of C Professor's Approach to Bidding on eBay

·  covered by U.S. News & World Report (12/20/2006) as EBay Or Not To eBay?

 

Bayesian Analysis of Multivariate Normal Models when Dimensions are Absent (with Peter Lenk), 2006 Quantitative Marketing and Economics 4(3), 241-265 .

 

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions (with Cheema,Popkowski Leszczyc, Bagchi, Bagozzi, Cox, Dholakia, Greenleaf, Pazgal, Rothkopf, Shen and Sunder), 2005 Marketing Letters 16(3 - 4), 401-13.

 

Forecasting New Product Trial in a Controlled Test Market Environment, with Bruce Hardie and Peter Fader, Journal of Forecasting, 22 (2003), 391-410.

 

 


Robert Zeithammer, Anderson School of Management , University of California Los Angeles
e-mail: zeithammer@gmail.com
SSRN page (usually not as up-to-date as this page)