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Robert Zeithammer's Research
Working papers
Advertising Agency Selection
Contest (with Dan Horsky and Sharon Horsky), April 2012, working paper
Publications
Vertical Differentiation
with Variety-Seeking Consumers (with Raphael Thomadsen),
2012, Management Science, forthcoming.
A
reflection on analytical work in marketing: three points of consensus (with
Thomadsen, Mayzlin, Orhun, Pazgal, Purohit, Rao, Riordan, Shin,
Sun, and Villas-Boas), 2011, Marketing Letters , forthcoming.
Statistical
benefits of choices from subsets (with Peter Lenk),
2009, Journal of Marketing Research 46(4), 816-831.
Commitment
in sequential auctioning: advance listings and threshold prices
, 2009, Economic Theory 38(1), 187-216.
Strategic
Bid-Shading and Sequential Auctioning with Learning from Past Prices. ,
2007, Management Science 53 (9), 1510-1519. Technical Appendix
Optimal Selling in
Dynamic Auctions: Adaptation versus Commitment ,
2007, Marketing Science , 26 (6), 859-867.
Bayesian
Analysis of Multivariate Normal Models when Dimensions are Absent (with
Peter Lenk), 2006 Quantitative Marketing and
Economics 4(3), 241-265 .
Economics,
Psychology, and Social Dynamics of Consumer Bidding in Auctions (with Cheema,Popkowski Leszczyc, Bagchi, Bagozzi, Cox, Dholakia,
Greenleaf, Pazgal, Rothkopf,
Shen and Sunder), 2005 Marketing Letters 16(3
- 4), 401-13.
Forecasting New
Product Trial in a Controlled Test Market Environment, with Bruce Hardie and Peter Fader, Journal of Forecasting, 22
(2003), 391-410.
Personal webpage
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