Randy Bucklin

Articles Published or Forthcoming

• Randolph E. Bucklin, Richard E. Caves, and Andres W. Lo (1989), "Games of Survival in the US Newspaper Industry," Applied Economics, (May), 631-649.

• James M. Lattin and Randol;ph E. Bucklin (1989), "Reference Effects of Price and Promotion on Brand Choice Behavior," Journal of Marketing Research, (August), 299-310.

• Randolph E. Bucklin and James M. Lattin (1991), "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, (Winter), 24-39.

• Randolph E. Bucklin and V. Srinivasan (1991), "Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures," Journal of Marketing Research, (February), 58-71.

• Randolph E. Bucklin and Sunil Gupta (1992), "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach," Journal of Marketing Research, (May), 201-215. Voted by the Editorial Board as a finalist for the 1997 O'Dell Award for the best article in 1992.

• Randolph E. Bucklin and James M. Lattin (1992), "A Model of Product Category Competition Among Grocery Retailers," Journal of Retailing (A Special Issue on Panel and Point of Sale Data), (Fall), 271-293. Voted by the Editorial Board as the best article in 1992.

• Gary J. Russell, Randolph E. Bucklin, and V. Srinivasan (1993), "Identifying Multiple Preference Segments from Own-and Cross-Price Elasticities," Marketing Letters, (January), 5-18. (Lead Article)

• Russell S. Winter, Randolph E. Bucklin, et al. (1994), "When Words Collide: The Implications of Panel Data-Based Choice Modes for Consumer Behavior," Marketing Letters, (October), 383-394.

• Randolph E. Bucklin, Sunil Gupta, and Sangman Han (1995), " A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior," Journal of Marketing Research, (February), 66-74.

• S. Siddarth, Randolph E. Bucklin, and Donald G. Morrison (1995), "Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data," Journal of Marketing Research, (August), 255-266. (Lead Article)

• Randolph E. Bucklin, Gary J. Russell, and V. Srinivasan (1998), " A Relationship Between Market Share Elasticities and Brand Switching Probabilities," Journal of Marketing Research, (February), 99-113.

• Randolph E. Bucklin, Sunil Gupta, and S. Siddarth (1998), "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors," Journal of Marketing Research, (May), 189-197.

• Randolph E. Bucklin, Donald R. Lehman, and John D.C. Little (1998), "From Decision Support to Decision Automation: A 2020 Vision," Marketing Letters, (August), 235-246. (Lead Article)

• Randolph E. Bucklin, Sunil Gupta, and S. Siddarth (1998), "Modeling the Effect of Purchase Quantity on Consumer Choice of Product Assortment," Journal of Forecasting: Special Issue on Marketing Applications, (August), 281-301.

• David R. Bell and Randolph E. Bucklin (1999), "The Role of Internal Reference Points in the Category Purchase Decision," Journal of Consumer Research, September, 128-143.

• Randolph E. Bucklin and Sunil Gupta (1999), "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, Vol. 18, No. 3, 247-273.

• Jorge Silva-Risso, Randolph E. Bucklin and Donald G. Morrison (1999), "A Decision Support System for Planning Manufacturers' Sales Promotion Calendars," Marketing Science, Vol. 18, No. 3, 274-300.

• Bucklin, Randolph E., et al. (2002), "Choice and the Internet: From Clickstream to Research Stream," Marketing Letters, Vol. 13, No. 3, 245-258.

• Bucklin, Randolph E. and Catarina Sismeiro (2003), "A Model of Web Site Browsing Behavior Estimated on Clickstream Data," Journal of Marketing Research, (August),249-267.

• Sismeiro, Catarina and Randolph E. Bucklin (2004), "Modeling Purchase Behavior at an E-Commerce Web Site: A Task Completion Approach," Journal of Marketing Research, Vol. XLI, 306-323.

• Jorge Silva-Rosso and Randolph E. Bucklin (2004), "Capturing the Effects of Coupon Promotions in Scanner Panel Choice Models," Journal of Product and Brand Management, Vol. 13, No. 6, 442-452.

Working Papers

• Terech, Andres, Randolph E. Bucklin, and Donald G. Morrison (2003), "Consideration, Choice, and Classifying Loyalty," under review at Management Science

• Bell, David R., Randolph E. Bucklin and Catarina Sismeiro (2000), "Consumer Shopping Behaviors and In-Store Expenditure Decisions," Working Paper, Anderson School at UCLA

• Galata, Giuseppe, Randolph E. Bucklin and Dominique M. Hanssens (November, 1999), "Surprising Evidence for the Stability of Store Format Choice," Working Paper, Anderson School at UCLA

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