Professor Bucklin is a research specialist in the quantitative analysis of customer purchase behavior and an expert on applied choice models in marketing. His articles have appeared in the Journal of Marketing Research, Marketing Science, Journal of Retailing, and Marketing Letters. He is on the editorial boards of Marketing Letters and the Journal of Marketing Research. His doctoral thesis received the Alden G. Clayton Dissertation Award from the Marketing Science Institute.

At the Anderson School, Professor Bucklin currently teaches courses in channels of distribution and pricing policies in the school's full-time MBA and Fully Employed MBA programs and offers a doctoral seminar in choice modeling. He also teaches in Executive Education programs at Anderson, including the Medical Marketing Program and the Strategic Leadership Institute. Professor Bucklin has received five awards for teaching excellence in the Anderson School, including the Neidorf "Decade" Teaching Award (2001), the Citibank Award (1993) and Outstanding Professor of the Year (1991).

Professor Bucklin has worked as a consultant at Bain & Company, a Boston-based management consulting firm, and as a business journalist for the Washington Post. In his current consulting practice, Professor Bucklin helps companies use quantitative tools to improve marketing decision making. His clients have included Graphics Controls Corporation, Johnson & Johnson, Baxter Healthcare, Hughes Electronics, Qualcomm, and Brentwood Associates.