MARKETING SEMINAR SERIES
Spring Quarter 2016
Friday, April 29, 2016
Winter Quarter 2016
Friday, January 22, 2016
1:30 PM-3:00 PM Room D.310 Eesha Sharma, Tuck School of Business - "Discretionary Debt: Drivers of Willingness To Borrow for Experiences and Material Goods"
Friday, January 29, 2016
1:30 PM-3:00 PM Room D.310 Alexander MacKay, Chicago Booth- "The Structure of Costs and the Duration of Supplier Relationships"
Friday, February 5, 2016
3:00 PM-4:30 PM Room D.310 Tom Gilovich, Cornell University- "We'll Always Have Paris: The Hedonic Payoff from Experiential and Material Investments"
Friday, February 12, 2016
1:30 PM-3:00 PM Room D.310 Samir Mamadehussene, Northwestern University - "Do Low Price Guarantees Hurt Consumers? Theory and Evidence"
Friday, February 19, 2016
1:30 PM-3:00 PM Room D.310 Derek Rucker, Northwestern University
Fall Quarter 2015
Monday, September 28, 2015
4:00 PM- 5:30 PM Room D.310 Thomas Otter, Goethe University Frankfurt - "Measuring Substitution and Complementarity among Offers in Menu Based Choice Experiments"
Tuesday, October 6, 2015
10:30 AM- Noon Room A.202 Beth Fossen, Emory University -"Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity"
Friday, October 16, 2015
3:30 PM- 5:00 PM Room D.310 Yanhao (Max) Wei, University of Pennsylvania - "Product Similarity Network in the Motion Picture Industry"
Friday, October 23, 2015
10:30 AM- Noon Room B.301 Anna Tuchman, Stanford University - "Advertising and Demand for Addictive Goods:The Effects of E-Cigarette Advertising"
Friday, October 30, 2015
10:30 AM- Noon Room D.301 Sylvia Hristakeva, Boston College - "How Do Vertical Contracts Affect Product Assortments?"
Tuesday, November 3, 2015
10:00 AM- 11:20 AM Room D.310 Nathan Marwell, University of Wisconsin- "Competing Fundraising Models in Crowdfunding Markets"
Friday, November 6, 2015
3:30 PM- 5:00 PM Room D.310 Berkeley Dietvorst, University of Pennsylvania- "Algorithm Aversion: People Erroneously Avoid Algorithms After Seeing Them Err " &
"Running Head: OVERCOMING ALGORITHM AVERSION"
Friday, November 13, 2015
10:30 AM- Noon Room D.301 Raluca Ursu, University of Chicago- "The Power of Rankings: Quantifying the Effects of Rankings on Online Consumer Search and Choice"
Winter Quarter 2015
January 9: Stijn M.J. van Osselaer, Cornell University - "The Handmade Effect: What's Love Got to Do with It?"
January 16: Anja Lambrecht, London Business School - "Show You Target Early Trend Propagators? Evidence from Twitter"
January 27: Bart Bronnenberg, Tilburg UniversityFebruary 6: Andrey Fradkin, Stanford University - "Search Frictions and the Design of Online Marketplaces"
February 13: Elisabeth Honka, University of Texas at Dallas - "Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry"
February 20: Eesha Sharma, Dartmouth - "The Restorative Hypothesis: Why a Dollar Saved Is not a Dollar Earned"
February 23: Thomas Quan, Minnesota - "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail"
Fall Quarter 2014
September 26: Maria Ana Vitorino, University of Minnesota - "Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry"
October 3: Nina Mazar, University of Toronto - "Pain of Paying -- A Metaphor Gone Literal: Evidence from Neurobiology and Behavioral Decision Making"
October 17: Xing Li, Stanford University - "Product Offerings and Product Line Length Dynamics" **Held in Entrepreneurs Hall, Room C.303
October 31: Hui Li, University of Pennsylvania - "Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers"
November 7: Katja Seim, University of Pennsylvania - "Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees" ** Held in Gold Hall, Room B.301, 3:30-5:00pm
November 10: Yufeng Huang, Tilburg University - "Learning by Doing and the Demand for Advanced Products"
November 14: Oystein Daljord, Stanford University - "Commitment, Vertical Contracts and Dynamic Pricing of Durable Goods" **Held in Entrepreneurs Hall, Room C.303
November 21: Dan Schley, Ohio State - "Assessing 'Economic Value': Symbolic-Number Mappings Predict Risky and Riskless Valuations"
Spring Quarter 2014
5/9-5/10: 2014 Marketing Camp
All seminars will be held in Cornell Hall, Room D.310 from 1:30-3:00pm (unless otherwise noted). For additional information, please contact us.