Seminars 2014-2015

 

MARKETING SEMINAR SERIES

Fall Quarter 2014

All seminars will be held in Cornell Hall, Room D.310 unless otherwise indicated.

September 26: Maria Ana Vitorino, University of Minnesota - "Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry"

October 3:         Nina Mazar, University of Toronto - "Pain of Paying -- A Metaphor Gone Literal: Evidence from Neurobiology and Behavioral Decision Making"

October 7:         Lalin Anik, Duke University - "Contingent Match Incentives Increase Donations"

October 17:       Xing Li, Stanford University - "Product Offerings and Product Line Length Dynamics**Held in Entrepreneurs Hall, Room C.303

October 31:       Hui Li, University of Pennsylvania  - "Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers"

November 7:    Stephanie Tully, NYU - "Making Your Discretionary Money Last: Financial Constraints Increase Preference for Material Goods by Focusing Consumers on Longevity"

November 7:    Katja Seim, University of Pennsylvania - "Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees"  ** Held in Gold Hall, Room B.301, 3:30-5:00pm

November 10:  Yufeng Huang, Tilburg University - "Learning by Doing and the Demand for Advanced Products"

November 14:  Oystein Daljord, Stanford University - "Commitment, Vertical Contracts and Dynamic Pricing of Durable Goods"  **Held in Entrepreneurs Hall, Room C.303

November 21:  Dan Schley, Ohio State - "Assessing 'Economic Value': Symbolic-Number Mappings Predict Risky and Riskless Valuations"

December 5:    Geoffrey Fisher, Caltech - "Intertemporal Discount Rates Are Mediated By Relative Attention"

Winter Quarter 2015

January 9:       Stijn van Osselaer, Cornell 

January 16:     Anja Lambrecht, London Business School

January 27:     Bart Bronnenberg, Tilburg University

February 20:   Eesha Sharma, Dartmouth

More speakers to be added.

**PREVIOUS SEMINARS**

Spring Quarter 2014

5/9-5/10: 2014 Marketing Camp

Winter Quarter 2014

Week 1 (1/10): Cassie Mogilner, The Wharton School - "Happiness from Ordinary and Extraordinary Experiences"

Week 2 (1/17): Guillermo Marshall, Northwestern University - "Search and Wholesale Price Discrimination"

Week 3 (1/24): Brett Hollenbeck, University of Texas, Austin - "The Spread of Horizontal Chains: Efficiency or Market"

Week 4 (1/31): Fernando Luco, Northwestern University - "Switching Costs and Competition in Retirement Investment"

Week 5 (2/6): Paul Ellickson, University of Rochester - "Estimation of Dynamic Discrete Choice Models in Continuous Time with an Application to Retail Competition"

All seminars will be held in Cornell Hall, Room D.310 from 1:30-3:00pm (unless otherwise noted). For additional information, please contact us