Seminars 2014-2015

 

MARKETING SEMINAR SERIES

Fall Quarter 2014

Week 1 (9/26): Maria Ana Vitorino, University of Minnesota - "Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry"

Week 2 (10/3): Nina Mazar, University of Toronto

Week 3 (10/7): Lalin Anik, Duke University - "Contingent Match Incentives Increase Donations"

Week 4 (10/17): Xing Li, Stanford University - "Product Offerings and Product Line Length Dynamics"

Week 5 (10/31): Hui Li, University of Pennsylvania  - "Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers"

Week 6 (11/7): Stephanie Tully, NYU - "Making Your Discretionary Money Last: Financial Constraints Increase Preference for Material Goods"

Week 7 (11/10): Yufeng Huang, Tilburg University - "Learning by Doing and the Demand for Advanced Products"

Week 8 (11/14): Oystein Daljord, Stanford University - To Be Announced.

Week 9 (11/21): Dan Schley, Ohio State - "Assessing 'Economic Value': Symbolic-Number Mappings Predict Risky and Riskless Valuations"

Week 10 (12/5): Geoffrey Fisher, Caltech - "Intertemporal Discount Rates Are Mediated By Relative Attention"

**PREVIOUS SEMINARS**

Spring Quarter 2014

5/9-5/10: 2014 Marketing Camp

Winter Quarter 2014

Week 1 (1/10): Cassie Mogilner, The Wharton School - "Happiness from Ordinary and Extraordinary Experiences"

Week 2 (1/17): Guillermo Marshall, Northwestern University - "Search and Wholesale Price Discrimination"

Week 3 (1/24): Brett Hollenbeck, University of Texas, Austin - "The Spread of Horizontal Chains: Efficiency or Market"

Week 4 (1/31): Fernando Luco, Northwestern University - "Switching Costs and Competition in Retirement Investment"

Week 5 (2/6): Paul Ellickson, University of Rochester - "Estimation of Dynamic Discrete Choice Models in Continuous Time with an Application to Retail Competition"

All seminars will be held in Cornell Hall, Room D.310 from 1:30-3:00pm (unless otherwise noted). For additional information, please contact us