MARKETING SEMINAR SERIES
Winter Quarter 2015
January 9: Stijn M.J. van Osselaer, Cornell University - "The Handmade Effect: What's Love Got to Do with It?"
January 16: Anja Lambrecht, London Business School - "Show You Target Early Trend Propagators? Evidence from Twitter"
January 27: Bart Bronnenberg, Tilburg University
February 6: Andrey Fradkin, Stanford University - "Search Frictions and the Design of Online Marketplaces"
February 13: Elisabeth Honka, University of Texas at Dallas - "Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry"
February 20: Eesha Sharma, Dartmouth - "The Restorative Hypothesis: Why a Dollar Saved Is not a Dollar Earned"
February 23: Thomas Quan, Minnesota - "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail"
Fall Quarter 2014
September 26: Maria Ana Vitorino, University of Minnesota - "Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry"
October 3: Nina Mazar, University of Toronto - "Pain of Paying -- A Metaphor Gone Literal: Evidence from Neurobiology and Behavioral Decision Making"
October 17: Xing Li, Stanford University - "Product Offerings and Product Line Length Dynamics" **Held in Entrepreneurs Hall, Room C.303
October 31: Hui Li, University of Pennsylvania - "Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers"
November 7: Katja Seim, University of Pennsylvania - "Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees" ** Held in Gold Hall, Room B.301, 3:30-5:00pm
November 10: Yufeng Huang, Tilburg University - "Learning by Doing and the Demand for Advanced Products"
November 14: Oystein Daljord, Stanford University - "Commitment, Vertical Contracts and Dynamic Pricing of Durable Goods" **Held in Entrepreneurs Hall, Room C.303
November 21: Dan Schley, Ohio State - "Assessing 'Economic Value': Symbolic-Number Mappings Predict Risky and Riskless Valuations"
Spring Quarter 2014
5/9-5/10: 2014 Marketing Camp
Winter Quarter 2014
Week 1 (1/10): Cassie Mogilner, The Wharton School - "Happiness from Ordinary and Extraordinary Experiences"
Week 2 (1/17): Guillermo Marshall, Northwestern University - "Search and Wholesale Price Discrimination"
Week 3 (1/24): Brett Hollenbeck, University of Texas, Austin - "The Spread of Horizontal Chains: Efficiency or Market"
Week 4 (1/31): Fernando Luco, Northwestern University - "Switching Costs and Competition in Retirement Investment"
Week 5 (2/6): Paul Ellickson, University of Rochester - "Estimation of Dynamic Discrete Choice Models in Continuous Time with an Application to Retail Competition"
All seminars will be held in Cornell Hall, Room D.310 from 1:30-3:00pm (unless otherwise noted). For additional information, please contact us.