Robert Zeithammer

Associate Professor of Marketing

Phone: (310) 825-1862


Robert Zeithammer's  research focuses on auction-driven marketplaces like eBay. Auction-driven marketplaces are collections of auctions related in the mind of the buyer, usually through mutual substitutability of the objects sold. In such marketplaces, the burden of pricing is on the interplay between buyers' bidding strategies and the seller's selling strategies, and Robert is working on models that capture the essence of such interplay and help us understand the nature of these emerging marketplaces, in particular the relationship between optimal selling and optimal bidding.

Before joining the UCLA Anderson faculty in 2007, Robert was an Assistant Professor of Marketing at the Graduate School of Business at the University of Chicago. His Ph.D. is from the MIT Sloan School of Management, awarded in 2003. He is a member of the Editorial Review Board of Marketing Science and Journal of Marketing Research


Ph.D. Marketing, 2003, Massachusetts Institute of Technology


Auctions, Applied Game Theory, Applied Econometrics, Choice Models, Demand Estimation, E-Commerce, Industrial Organization, Market Research, Pricing Strategies