Stephen Spiller

Assistant Professor

B 416


Stephen Spiller is an assistant professor of Marketing at the UCLA Anderson School of Management. He received his Ph.D. in Business Administration from Duke University in 2011.

His research focuses on the psychological processes behind how consumers plan, allocate, and represent their time and money. His dissertation examined the effects of perceived resource constraints and memory accessibility on the degree to which consumers consider their opportunity costs. In ongoing research, he examines the downsides of setting too many plans, how consumers assess the value of money, and the psychological antecedents of financial fragility.

At Duke, Spiller taught Marketing Management in the Markets and Management Studies program. At UCLA Anderson, he teaches Consumer Behavior in the MBA and FEMBA programs.


Ph.D. Business Administration, 2011, Duke University
B.A. Economics and Psychology, with highest distinction 2006, University of Virginia


Behavioral Decision Theory, Psychology of Money, Consumer Financial Decision Making, Planning, Intertemporal Choice
  • Stephen A. Spiller and Lena Belogolova. On Consumer Beliefs About Quality and Taste. Journal of Consumer Research,
  • Dan Simon and Stephen A. Spiller. The Elasticity of Preferences. Psychological Science,
  • Bruce Carlin, Li Jiang, and Stephen A. Spiller. Millennial-Style Learning: Search Intensity, Decision-Making, and Information-Sharing. Management Science,
  • Adam Eric Greenberg and Stephen A. Spiller. (January 2016). Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences. Psychological Science, Vol. 27.
  • Gary H. McClelland, John G. Lynch, Jr., Julie R. Irwin, Stephen A. Spiller, and Gavan J. FItzsimons. (October 2015). Median Splits, Type II Errors, and False-Positive Consumer Psychology: Don't Fight the Power. Journal of Consumer Psychology, Vol. 25.
  • Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch Jr., & Gary H. McClelland. (April 2013). Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression. Journal of Marketing Research, Vol. 50. [ Link ]
  • Amy N. Dalton, Stephen A. Spiller. (October 2012). Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals. Journal of Consumer Research, Vol. 39. [ Link ]
  • Stephen A. Spiller. (December 2011). Opportunity Cost Consideration. Journal of Consumer Research, Vol. 38. [ Link ]
  • John G. Lynch Jr., Richard G. Netemeyer, Stephen A. Spiller, & Alessandra Zammit. (June 2010). A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money. Journal of Consumer Research, Vol. 37. [ Link ]