Danny Oppenheimer

Professor of Marketing and Psychology

daniel.oppenheimer@anderson.ucla.edu

Biography

Danny Oppenheimer's research focuses on human decision making, with a particular emphasis on understanding what information people attend to when making decisions.  He has also done research in psychometric assessment, charitable giving, people's understanding of randomness/stochastic systems, causal reasoning, metacognition and the psychological underpinnings of democracy.  He is the author of over 30 peer-reviewed journal articles, and serves on the editorial boards for seven journals.  In addition, he edited and contributed to the book "The Science of Giving: Experimental Approaches to the Study of Charity" and co-authored the book, "Democracy Despite Itself: Why a system that shouldn't work at all works so well."

His research has garnered awards from the Society of Judgment and Decision Making, the European Association for Decision Making, and the Cognitive Science Society.  He has also won grants and/or fellowships from the National Science Foundation, Spencer Foundation, and Hewlett Foundation.  His research has been widely reported in mainstream media outlets, including the Economist, The New York Times, The LA Times, PBS, Nature News, Fox News, and Glamour Magazine.

Prior to joining the marketing faculty at UCLA, he was jointly appointed in psychology and public affairs at Princeton University from 2004-2012 where he was the recipient of the President's Award for Distinguished Teaching and the Phi Beta Kappa teaching award.  In 2006, he was awarded the Ig Nobel Prize for research that makes you laugh, and then makes you think.  He received his B.A. in 2000 from Rice University, and his Ph.D. in 2004 from Stanford University. 

Professor Oppenheimer is an avid fan of volleyball, chocolate chip cookies, and corny puns.