Sanjog Misra

Professor of Marketing

sanjog.misra@anderson.ucla.edu

B.409

Biography

Sanjog Misra is Professor of Marketing at UCLA Anderson School of Management. Professor Misra’s current research involves the use of structural econometric methods to study consumer and firm decisions. His particular interests involve understanding firm decisions pertaining to pricing, distribution and salesforce management issues and how consumers make discrete choices.

Professor Misra serves as an Associate Editor at Marketing Science and Quantitative Marketing and Economics and is on the editorial board of the Journal of Marketing Research. In addition, he has been acted as Associate Editor for special issues of Management Science and the Journal of Marketing Research. Professor Misra is actively involved in partnering with firms in his research and has worked on various projects with companies such as Eli Lilly, Adventis, Mercer Consulting, Sprint, MGM, Bausch & Lomb, Xerox Corporation and Lucent Technologies with the aim of helping them design efficient, analytics based, management systems that result in better decisions.

Prior to joining UCLA Anderson Professor Misra was Associate Professor at the Simon School of Business at the University of Rochester and has taught (as visiting faculty) at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.

Interests

Marketing, Industrial Organization, Incentive Contracting, Econometrics, Statistics