Brett Hollenbeck is an assistant professor of marketing. His research examines the changing role of brands in an era of growing consumer information. As online reviewing mechanisms grow in use and importance, he has shown the value of branding in the hotel industry has fallen substantially. His research is also characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. He has used these tools to study economies of scale in the hotel industry, optimal antitrust policies and the relationship between industry concentration and innovation.
Hollenbeck will teach “Customer Assessment and Analytics” at Anderson. He received a Ph.D. in economics from the University of Texas at Austin and a B.S. in economics from the George Washington University. Hollenbeck has worked as an economist in the Office of Tax Policy at the U.S. Department of the Treasury and under a fellowship at the U.S. Chamber of Commerce.