Hal E. Hershfield

Assistant Professor


B 410


Hal E. Hershfield joined UCLA Anderson as an Assistant Professor of Marketing in 2014. He was previously appointed at the New York University Stern School of Business as an Assistant Professor of Marketing from 2011-14.

Professor Hershfield's research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can impact decision-making and emotional experience.

His work has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Marketing Research and Judgment and Decision Making.

Professor Hershfield's research has been featured on ABC World News, The New York Times, The Financial Times, The Wall Street Journal, The Economist and Forbes. Professor Hershfield received his B.A. (magna cum laude) in Psychology and English from Tufts University and his Ph.D. in Psychology from Stanford University.


B.A. Psychology, 2001, Tufts University
Ph.D. Psychology, 2009, Stanford University


Marketing, Behavioral Economics, Behavioral Decision-Making, Psychology, Retirement, Social Psychology