Hal E. Hershfield

Assistant Professor


B 410


Hal E. Hershfield is an assistant professor of marketing at UCLA Anderson School of Management. He teaches “Introduction to Marketing” to the FEMBA program.

His research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can strongly affect decision-making and emotional experience. 

Prior to UCLA, Hershfield taught at NYU’s Stern School of Business and was a post-doctoral fellow at the Kellogg School of Management at Northwestern University.  Hershfield received his B.A. in psychology and english from Tufts University and his Ph.D. in psychology from Stanford University. He was recently named a Rising Star by the Association for Psychological Science, and has received funding from the Templeton Foundation’s New Paths to Purpose Grant Program and the Russell Sage Foundation Small Grant in Behavioral Economics. He has also been a consultant to Prudential Insurance Co.’s “Bring Your Challenges” campaign, American Greetings, Principal Financial Group, Allianz and Droga5, an advertising agency.

His work has been published in top journals, including Psychological Science, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes and Journal of Marketing Research.  His recent TEDxEast  talk, “How Can We Help Our Future Selves?,”  focused on attending to the decisions made today that will better anticipate what we may need in years to come.


B.A. Psychology, 2001, Tufts University
Ph.D. Psychology, 2009, Stanford University


Marketing, Behavioral Economics, Behavioral Decision-Making, Psychology, Retirement, Social Psychology
Works In Progress, Recent Publications
Goldstein, D.G., Hershfield, H.E., & Benartzi, S. (Working paper). The illusion of wealth and its reversal. 

Waytz, A., Hershfield, H.E., & Tamir, D.I. (Conditionally Accepted). Mental simulation and meaning in life. Journal of Personality and Social Psychology.

Tully, S.M., Hershfield, H.E., & Meyvis, T. (Conditionally Accepted). Making limited discretionary money last: Financial constraints increase preference for material purchases by focusing consumers on longevity. Journal of Consumer Research.

Venkatraman, V., Dimoka, A., Pavlous, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H.E., Ishihara, M., & Winer, R. (Conditionally Accepted). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling. Journal of Marketing Research.

Hershfield, H.E. & Roese, N.J. (in press). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Journal of Consumer Psychology.  Hershfield, H.E., Bang, H.M., & Weber, E.U. (2014). National Differences in Environmental Concern and Performance Predicted by Country Age. Psychological Science, 25, 152-160.

van Gelder, J-L, Hershfield, H.E., & Nordgren, L.F. (2013). Vividness of the future self predicts delinquency. Psychological Science, 24(6), 974-980. 

Hershfield, H.E., Scheibe, S., Sims, T., & Carstensen, L.L. (2013). When bad can be good: Mixed emotions benefit physical health outcomes across the life span. Social Psychological and Personality Science, 4(1), 54-61.