Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977.
His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Four of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999, 2007), and three were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003.Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings. In 2003 he was awarded the UCLA Anderson school’s Neidorf ‘decade’ teaching award, in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association, and in 2010 he was elected a Fellow of the INFORMS Society for Marketing Science.
Professor Hanssens' consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer equity. His approach emphasizes market-response modeling on sophisticated customer and marketing databases. His has conducted assignments for Agilent Technologies, British Telecom, DaimlerChrysler, Disney, Google, Hewlett Packard, Home Savings of America, Hughes, Johnson & Johnson, Mattel Toys, Microsoft, Schwab, Wachovia and Wells Fargo, among others. He is a partner with MarketSharePartners, a marketing analytics firm headquartered in Los Angeles.
Fellow, INFORMS Society for Marketing Science, 2010
Churchill Lifetime Achievement Award, American Marketing Association, 2007
O'Dell Best Paper Award, Journal of Marketing Research, 2007
Buzzell Best Paper Award, Marketing Science Institute, 2006
Neidorf “Decade” Teaching Award, UCLA, 2003
Bass Best Paper Award, INFORMS Society of Marketing Science, 2002
Little Best Paper Award, INFORMS College on Marketing, 2001
Teaching Excellence Awards, UCLA Executive MBA Program, 1988, 1997, 2003
Green Best Paper Award, Journal of Marketing Research, 1999
Little Best Paper Award, INFORMS College on Marketing, 1995