Aimee Drolet Rossi

Professor of Marketing

Phone: (310) 206-4278 No media calls please

Fax: (310) 206-7422


Aimee Drolet Rossi is a psychologist who studies consumer decision-making, specifically how consumers decide among consumer package good products. Much of her recent research focuses on consumers’ habits. For example, she studies the conditions under which different segments of consumers (e.g. Baby Boomers vs. Millennials) are more versus less likely to pick a product or brand based on their past behavior (habit) versus something else (e.g., preference).

She received her B.A. in classical history at The University of Chicago (1991), an M.A. in public policy at The University of Chicago (1993), an A.M. in cognitive psychology at Stanford University (1997), and a Ph.D. in Business at Stanford University (1997). She has been a faculty member at UCLA from 1997 to the present.

She is the co-author and co-editor of The Aging Consumer: Perspectives from Psychology and Economics (Routledge), which was named one of 2011’s Top 10 Outstanding Academic Titles in Business, Management, and Labor, 2011. She won the UCLA Anderson School’s Citibank Best Teacher Award in 2008 and the Eric and "E" Juline Faculty Excellence in Research Award in 2004.


Ph.D. Business, 1997, Stanford University
A.M. Psychology, 1997, Stanford University
M.A. Social Sciences, with honors 1993, University of Chicago
B.A. Classical History, 1991, University of Chicago


Consumer Decision-Making