Research


Books
Perloff, H.S., Bullock, P., Cooper, L.G., Eisner, S. and Faine, H., Arts in the Economic Life of the City, New York: American Council for the Arts, 150 pp. (1979).

Cooper, L.G. and Nakanishi, M., Market-Share Analysis: Evaluating Competitive Marketing Effectiveness, Boston: Kluwer Academic Publishers, 304 pp. (1988).

Chapters in Books
Cooper, L.G. and Levine, H.G., "Guerilla Science: An Epistemology for the Applied Behavioral Sciences," in Human Systems Development, Tannenbaum, R., Margulies, N., Massarik, F., and Associates, New York: Jossey-Bass, 489-519, 1985.

Meyer, R.J. and Cooper, L.G., "A Longitudinal Choice Analysis of Consumer Response to a Product Innovation," Chapter 20, in Decision Making and Choice Behavior: Behavioural Modelling, Golledge, R. and Timmermans, H. (Eds.), London: Croom-Helm, 424-451, 1987.

Cooper, L.G., "Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators," in Data, Expert Knowledge and Decisions, Gaul, W. and Schader, M. (Eds.), Berlin: Springer Verlag, 35-41, 1988.

Cooper, L.G. and Nakanishi, M., "Market-Share Analysis: A Core Technology for Learning about Markets and Competition," in Data, Expert Knowledge and Computer-Aided Decisions, Schader, M. and Gaul, W. (Eds.), Berlin: Springer Verlag, 217-26, 1990.

Cooper, L.G. "Chapter 6. Market-Share Models," in Handbooks of Operations Research and Management Science Vol. 5, Marketing, Eliashberg, J. and Lillien, G. L. (Eds.), Amsterdam: Elsevier Science Publishers, 257-313, 1993.

Marks, R.E., D.F. Midgley and L.G. Cooper, "Adaptive Behavior in Oligopolies," in Evolutionary Algorithms in Management Applications, Biethahn, J. and Nissen, V. (Eds.), Berlin: SpringerVerlag, 225-239, 1995.

Monographs
Cooper, L.G., CASPER Users Guide. Santa Monica: CASPER Software Products, 105 pp. (1988).

Cooper, L. G. and T. Noble, "Barriers to Digital Convergence," Center for Marketing Studies and Center for Digital Media, Anderson School at UCLA, 88 pp. (1998).

Professional Journal Articles
Cooper, L.G., "A New Solution to the Additive Constant Problem in Metric Multidimensional Scaling," Psychometrika, 37, 3, 311-322 (September 1972). (Abstract)

Tucker, L.R, Cooper, L.G., and Meredith, W., "Obtaining Squared Multiple Correlations from Correlation Matrices Which May be Singular," Psychometrika, 37, 2, 143-148 (June 1972). (Abstract)

Cooper, L.G., "COSCAL A Program for Metric Multidimensional Scaling," Journal of Marketing Research, 9, 201-202 (May 1972). (Abstract)

Cooper, L.G., "A Multivariate Investigation of Preferences," Multivariate Behavioral Research, 8, 253-272 (April 1973).

Nakanishi, M. and Cooper, L.G., "Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach," Journal of Marketing Research, 11, 303-311 (August 1974).

Nakanishi, M., Cooper, L.G., and Kassarjian, H.H., "Voting for a Political Candidate Under Conditions of Minimal Information," Journal of Consumer Research, 1, 36-43, (September 1974). Reprinted in Political Marketing: Readings and Annotated Bibliography, Newman B.I. and Sheth, J.N. (Eds.), Chicago: American Marketing Association, 15-22 (1985). (Abstract)

Cooper, L.G. and Thomas, K.W., "Divergent Perceptions of Disagreement," Behavioral Science, 19, 336-343 (September 1974).

Cooper, L.G. and Nakanishi, M., "Extracting Consumer Choice Information from Box Office Records," Performing Arts Review: The Journal of Management and Law of the Arts, 8, 2, 193-203 (1978).

Cooper, L.G. "Some Perspectives on Art, Organizational Behavior and Democracy," The Journal of Management and Law of the Arts, 11, 1-26 (1981).

Cooper, L.G., "Investigating the Effectiveness of Promotional Efforts in Arts Organizations," The Journal of Management and Law of the Arts, 11, 62-69 (1981).

Nakanishi, M. and Cooper, L.G., "Simplified Estimation Procedures for MCI Models," Marketing Science, 1, 314-322 (Summer 1982). (Abstract)

Cooper, L.G. and Nakanishi, M., "Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, 10, 96-108 (June 1983). (Abstract)

Cooper, L.G., "A Review of Multidimensional Scaling in Marketing Research," Applied Psychological Measurement, 7, 4, 427-450 (Fall 1983). Reprinted in Multidimensional Scaling and Related Techniques in Marketing Analysis, 2nd Edition, Green, P.E., Carmone, F.J. and Smith, S., Boston; Allyn and Bacon, Inc. (1988).

Cooper, L.G. and Nakanishi, M., "Two Logit Models for External Analysis of Preferences," Psychometrika, 48, 607-620 (December 1983). (Abstract)

Cooper, L.G. and Jacobs, D., "Market Information Systems for the Profession and Science of Arts Management," The Journal of Arts Management and Law, 14, 1, 77-89 (Spring 1984).

Cooper, L.G., "Do We Need Critical Relativism? Comments on `On Method in Consumer Research,'" Journal of Consumer Research, 14, 126-127 (June 1987).

Cooper, L.G., "Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities," Management Science, 34, 6, 707-723 (June 1988). (Abstract)

Carpenter, G. A., Cooper, L.G., Hanssens, D.M., and Midgley, D.F., "Modeling Asymmetric Competition," Marketing Science, 7, 4, 412-433 (November 1988). (Abstract)

Cooper, L.G., de Leeuw, J., and Sogomonian, A.G., "An Imputation Method for Dealing with Missing Data in Regression," Applied Stochastic Models and Data Analysis, 7, 213-235, 1991.

Gupta, S. and Cooper, L.G., "The Discounting of Discounts," Journal of Consumer Research, 19, 3, 401-411 (December 1992). (Abstract)

Schmittlein, D., Cooper, L.G., and Morrison, D.G., "Truth in Concentration in the Land of 80/20 Laws," Marketing Science, 12, 2, 167-183 (Spring 1993). (Abstract)

Cooper, L.G., Klapper, D. and Inoue, A., "Competitive Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models," Journal of Marketing Research, XXXIII (May, 1996), 224-238.

Cooper, L.G. and Inoue, A., "Building Market Structures from Consumer Preferences," Journal of Marketing Research, XXXIII (August, 1996), 293-306.

Midgley, D.F., Marks, R.E., and Cooper, L.G., "Breeding Competitive Strategies," Management Science, 43, 3 (March 1997), 257-275. (Abstract)

Cooper, L.G., Noble, T. and Korb, E. "Strategic Marketing Planning in Turbulent Environments," Canadian Journal of Marketing Research, 19 (1999), 46-66. (Abstract)

Cooper L.G., "Strategic Marketing Planning for Radically New Products," Journal of Marketing, 64, 1 (January, 2000), 1-16.(Abstract)

Cooper, L.G., Baron, P., Levy, W., Swisher, M, and Gogos, P., "PromoCast™: A New Forecasting Method for Promotion Planning," Marketing Science, 18, 3 (Fall, 1999), 301-316. (Abstract)

Cooper, L.G. and Giuffrida, G., "Turning Datamining into a Management Science Tool," Management Science, 46, 2 (February, 2000), 249-264. (Abstract)

Conference Proceedings
Cooper, L.G., "Procedure for Metric Multidimensional Scaling," 87-88, Proceedings of the Seventy-Ninth Annual Convention of the American Psychological Association (September 1971).

Cooper, L.G. and Nakanishi, M., "Extending the MCI Model Toward a Theory of Individual Choice Behavior," 4 pgs, in Greenberg and Bellenger (Eds.), Contemporary Marketing Thought, 1977 Educators Proceedings.

Cooper, L.G., "A Financial Model for Arts Organizations," 15 pgs, in Cooper, Tschopik, Hannon and Cochran (Eds.), Selected Proceedings of the 1978 UCLA Conference of Professional Arts Managers (1978).

Cooper, L.G., Tschopik, H., Hannon, E.J., and Cochran, C.L. (Eds.), Selected Proceedings of the 1978 UCLA Conference of Professional Arts Managers, Los Angeles: Study Center for Cultural Policy and Management in the Arts (1978).

Cooper, L.G. and Finkbeiner, C.T., "A Composite MCI Model for Integrating Attribute and Importance Information," Advances in Consumer Research, Vol. XI (1983).

Book Reviews
"Review of Multivariate Analysis: Techniques for Educational and Psychological Research, Tatsuoka, M.," Psychometrika, 39, 269-272 (1974).

"The Measure of All Things, Review of Introduction to Measurement Theory, Allen, M.J. and Yen, W.M.," Contemporary Psychology, 25, 368-369 (1980).

Reports
Cooper, L.G., "Multivariate Analysis of Simulated Protocols for a Multi-Element Pattern Model of Probability Learning," Technical Report, Department of Psychology, University of Illinois at Urbana-Champaign (January 1969).

Cooper, L.G., "Tratec Sales Awareness Examination Validation Project Final Report and Preliminary Test Manual" (April 1972).

Working Papers
Tucker, L.R. and Cooper, L.G., "A Weighted Least Squares Solution for Incomplete Data by Thurstone's Case V of the Law of Comparative Judgments with a Generalization to the Method of Triads for Multidimensional Scaling," Research Paper No. 30, Division of Research, Graduate School of Business Administration, UCLA (April 1970).

Cooper, L.G., "Metric Multidimensional Scaling and the Concept of Preference," Working Paper No. 163, Western Management Science Institute, UCLA (October 1970).

Cooper, L.G., "A Users Guide to COSCAL," Research Paper No. 34, Division of Research, Graduate School of Management, University of California, Los Angeles (1971).

Cooper, L.G., "A Users Guide to COSCAL Version VII," Human Systems Development Center, Working Paper No. 17 (August 1973).

Cooper, L.G., "Monte Carlo Based Guidelines for Selecting Dimensionality in Metric Scaling," Human Systems Development Study Center Working Paper No. 747 (March 1974).

Cooper, L.G., Goodrich, J., and Goldsmith, M., "Citizen Involvement in the City Planning Process," Group for Action Research, Human Systems Development Study Center (August 1974).

Cooper, L.G. and Nakanishi, M., "On Integrating Attitudes With Choice" (June 1975).

Cooper, L.G., "Discovering Homogeneous Groups from Comparative Judgments." Center for Marketing Studies Paper No. 94 (July 1980).

Cooper, L.G., "Individual and Group Differences in Multidimensional Scaling: Problems in Partially Nonlinear Structural Modeling," Marketing Studies Center (March 1981).

Nakanishi, M. and Cooper, L.G., "Choice-Theoretic MDS by Pairwise Explosion of Rank Data," Marketing Studies Center (August 1989).

Cooper, L. G., "Mapping the Structure Implied by Advertising Overlap," Marketing Studies Center Paper (July 1991).

Aurier, P. and Cooper, L.G. "Defining Market Boundaries Using Multicategory Panel Data," Marketing Studies Center Paper (September, 1994).

Cooper, L.G., "Tracking the Components of Customer Satisfaction," Marketing Study Center Working Paper No. 240, (April 1994).

Participation in Public Lectures or Forums
Invited Speaker, Pepsi Cola Management Institute, 1969.

Three-day workshop to treat the topics of metric and non-metric multidimensional scaling, for post-graduate students at l'Institute d'Etudes Commerciales of the University of Grenoble, France, June 7-9, 1971, (Invited address).

"Innovation and Creativity in the Firm," conference, l'Institute d'Etudes Commerciales of the University of Grenoble, France, June 10-11, 1971, (Invited address).

"Multidimensional Preferences," Colloquium on Mathematics in the Behavioral Sciences, Western Management Science Institute, February 1971, (Invited address).

"Tutorial in Multidimensional Scaling," American Institute for Decision Sciences Western Conference, Las Vegas, March 1975, (Invited address).

"On Integrating Attitudes with Choice," Fourth Management Science Summer Colloquium, Osaka University, Osaka, Japan, August 1975, (Invited address).

Arts Administration Educators Conference, 1976, New York City; 1977, Bloomington, Indiana; 1978, Los Angeles (Program Chairman), (Invited participant); 1979 (Invited Panelist).

"Discovering Homogeneous Groups and Modeling Their Perceptual Processes." The Jacob Marschak Interdisciplinary Colloquium on Mathematics in the Behavioral Sciences. October 31, 1980, (Invited address).

"Estimating Cross Competitive Influences on Market Share" (with Masao Nakanishi and Dominique M. Hanssens). The Procter and Gamble Invitational Psychometric Conference, October 1982, (Invited paper).

"Asymmetric Market-Share Models," University of California, Berkeley, Marketing Faculty Colloquium, December 1984, (Invited colloquium).

"Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulations," International Workshop to Strengthen Connections Between Data Analysis, Decision Support and Expert Knowledge Representation in Marketing and Related Areas of Research, University of Karlsruhe, Germany, June 21-23, 1987, (Invited address).

"Toward Integrating Scanner-Panel and Store-Level Data," Joint UCLA-USC Marketing Colloquium, USC, May 1989, (Invited address).

"Market-Share Analysis: A Core Technology for Learning about Markets and Competition," NATO Advanced Research Workshop, Hamburg, West Germany, September 3-5, 1989, (Invited address).

"Market-Share Analysis: Work in Progress," Graduate School of Management, University of California, Riverside, April, 1990 (Invited colloquium).

"Spatial Analysis of Choice Data," Invitational Conference on Behavioral Analysis of Choice, Banff, Alberta, Canada, May, 1990 (Invited panelist).

"Discounting of Discounts," UCLA Invitational Colloquim on Branding, Bruinwood, CA, January, 1992 (Invited speaker).

"The Components of Preferences," University of California, Berkeley, Marketing Faculty Colloquium, September 1996, (Invited colloquium).

"Market Structure and Consumer Preference," Japan Society of Consumer Science, November 1996, Nishinomya, Japan (Invited colloquium).

"Comprehensive Estimation of Market Response" Japan Institute of Management Science, November 1996, Nishinomya, Japan (Invited colloquium).

"Planning for Radically New Products," Columbia University, November 1997, Intel Corporation December 1997 (invited colloquia)

"Breeding Competitive Strategies -- Recent Extensions," Humbolt University, Berlin, December 1997, Johannes Gutenberg University, Weisbaden, December 1997, Otto von Guericke University, Magdeburg, December 1997. (invited colloquia)

"Combining Datamining and Classical Statistics," KARMA Centre, McGill University, March, 1998, Neovista Corporation, Sata Clara, April 1998, Institute for International Research, San Diego, July 1998. (invited colloquia)

"Combining Statistics and Datamining - an Application to Promotion Planning," Department of Computer Science, UCLA, February 1999. (invited address)

Papers Presented at Professional Societies
"Metric and Nonmetric Multidimensional Scaling--A Confrontation," Pacific Chapter of The American Association for Public Opinion Research Conference, January 1970.

"An Argument for the Multidimensionality of Preferences," Western Psychological Association, April 1971.

"Interactive Learning Cells in Classical Statistics," American Institute for Decision Sciences Western Regional Conference, May 1971.

"Procedure for Metric Multidimensional Scaling," Joint Conference of the Psychometric Society and the American Psychological Association, September 1971.

"Voting For Political Candidates Under Conditions of Minimal Information," Pacific Chapter of The American Association For Public Opinion Research, March 1972 (with Masao Nakanishi and Harold H. Kassarjian).

"Parameter Estimation for a Multiplicative Competitive Interaction Model of Choice," Psychometric Society, Spring 1974 (with Masao Nakanishi).

"Determination of Points of View in Large N Research," Psychometric Society, March 1974 (with Ralph Lewis).

"Extending the MCI Model Toward a Theory of Individual Choice Behavior," American Marketing Association Educators Conference, Hartford, Connecticut, August 1977 (with Masao Nakanishi).

"Trading Many Multidimensional Additive Constant Problems for a Few Unidimensional Ones," Psychometric Society, May 1980.

"Representing Individual and Group Differences in Multidimensional Scaling," Psychometric Society, May 1981.

"Perception of Fashions: Issues of Stability and Change," American Psychological Association, August 1981 (with David F. Midgley).

"Relating Perceptions to Preferences," Psychometric Society Meetings, Montreal, May-June 1982 (with David F. Midgley and Masao Nakanishi).

"Mathematical Models" Session Chairman, Psychometric Society Meetings, Montreal, May-June 1982.

"RASCAL: A Procedure for Representing Individual and Group Differences in Multidimensional Scaling," Psychometric Models and Methods in Marketing Research, ORSA/TIMS Conference, San Diego, October 1982.

"MCI Models for Competitive Positioning," First Marketing Science Conference, Los Angeles, March 1983 (with Dominique Hanssens).

"Psychometric Issues in Choice Research," Symposium Chairman, Psychometric Society, Los Angeles, June 1983.

"The Psychometrics of Zeta-Scores," Psychometric Society, Los Angeles, June 1983.

"A Composite MCI Model for Integrating Attribute and Importance Information," Association for Consumer Research, Chicago, October 1983 (with Carl T. Finkbeiner).

"Two Logit Models for External Analysis of Preferences," ORSA/TIMS, Orlando, November 1983 (with Masao Nakanishi).

"Sources of and Remedies for Collinearity in Differential-Effects Market-Share Models," Second Marketing Science Conference, Chicago, March 1984.

"Representing Market Structure from Scanner Data," Second Marketing Science Conference, Chicago, March 1984 (with Penny Baron).

"Sources of and Remedies for Collinearity in Differential-Effects Market-Share Models," Psychometric Society, Santa Barbara, June 1984.

"Asymmetric Market-Share Models," ORSA/TIMS, Dallas, November 1984 (with Gregory Carpenter, Dominique Hanssens, and David Midgley).

"Representing Asymmetric Cross-Elasticities Over Time," Third Marketing Science Conference, Nashville, March 1985 (with Penny Baron and Gerald Eskin).

"The Role of Choice Models in Competitive Analysis," Association for Consumer Research, Las Vegas, October 1985.

"Advances in Scanner Research -- Theory and Methods," Symposium Chairman, ORSA/TIMS, Atlanta, November 1985.

"A System of Models for Competitive Analysis," ORSA/TIMS, Atlanta, November 1985.

"Competitive Analysis of Nielsen Microscantrack Data," Fourth Marketing Science Conference, Dallas, March 1986.

"Issues in Competitive Analysis," International ORSA/TIMS, Gold Coast, Australia, July 1986.

"Large-Scale Competitive Analysis," ORSA/TIMS, Miami, October 1986.

"An ALS Solution for Missing Data in Disaggregate Category-Volume Models," Fifth Marketing Science Conference, Jouy-en-Josas, France, June 1987.

"Correspondence Analysis," Session Chairman, Fifth Marketing Science Conference, Jouy-en-Josas, France, June 1987.

"Comparison of Market Structures Implied by MCI and Probit Models," ORSA/TIMS, St. Louis, October 1987 (with Charles F. Hofacker).

"A Threshold Logit Model for Price Promotions," Sixth Marketing Science Conference, Seattle, March 1988 (with Sunil Gupta).

"Competitive Maps: Psychometric Analysis of Econometric Data," Psychometric Society Annual Meeting, UCLA, June 1988.

"Multivariate Analysis," Session Chairman, Psychometric Society, UCLA, June 1988.

"Using Competitive Maps in Brand Planning," ORSA/ TIMS, Denver, October 1988.

"Integrating Scanner-Panel and Store-Level Data," Seventh Marketing Science Conference, Duke, March 1989.

"Choice-Theoretic Multidimensional Scaling," Psychometric Society Annual Meeting, July 1989.

"Perceptual and Competitive Maps," International ORSA/TIMS Conference, Osaka, Japan (with Masao Nakanishi).

"Research Methods," Session Chairman, 1989 Fall ORSA/TIMS Conference, New York, October.

"An Imputation Method for Dealing with Missing Data In Regression," 1989 Fall ORSA/TIMS Conference, New York, October (with Jan de Leeuw and Aram G. Sogomonian).

"CASPER -- Using Interactive Computing in Promotion Planning," 1989 Fall ORSA//TIMS Conference, New York, October.

"The Discounting of Discounts," 1989 Fall ORSA/TIMS Conference, New York, October (with Sunil Gupta).

"Mapping the Structure Implied by Advertising Overlap," Eighth Marketing Science Conference, University of Illinois, March 1990.

"Asymmetric Views of Co-occurrence Data," Ninth Marketing Science Conference, University of Delaware, March 1991 (with Thomas Novak).

"Integrating Store-Tracking and Scanner-Panel Data," Ninth Marketing Science Conference, University of Delaware, March 1991, and the TIMS Special Interest Conference "Frontiers in Scanner Research," UCLA, January 1991.

"Visualizing Probabilities," Tenth Marketing Science Conference, London Business School, July, 992.

"Determining Market Boundaries from Multicategory Panel Data," 1992 Fall ORSA/TIMS Conference, San Francisco, November, 1992, the Psychometric Society Conference, Berkeley, June, 1993, the 20th International Seminar on Research in Marketing, Puyricard, France, June, 1993, the 1995 Spring INFORMS Conference, Los Angeles, April, and the Thirteenth Marketing Science Conference, Sydney, Australia, June, 1995, (with Philippe Aurier).

"Adaptive Behavior in an Oligopoly," Eleventh Marketing Science Conference, St. Louis, March 1993, and Society for Economic Dynamics and Control, Nafplio, Greece, June, 1993 (with Robert E. Marks and David F. Midgley).

"Building Market Structure from Consumer Preferences," Twelfth Marketing Science Conference, Tuscon, March 1994, Annual Meetings of the Psychometric Society, University of Illinois, June 1994 (with Akihiro Inoue).

"Competitive Component Analysis" the Thirteenth Marketing Science Conference, Sydney, Australia, June, 1995, (with Daniel Klapper and Akihiro Inoue).

"How Boundedly Rational are Brand Managers" the Thirteenth Marketing Science Conference, Sydney, Australia, June, 1995, (with David Midgley and Robert Marks).

"Discrete Choice Models Integrating Habits, Preference Structures and Marketing-Mix Effects," the Fourteenth Marketing Science Conference, Gainesville, Florida, March, 1996 (with Akihiro Inoue).

"Discrete Choice Models Integrating Habits, Preference Structures and Marketing-Mix Effects," the Fifteenth Marketing Science Conference, University of California, Berkeley, March, 1997 (with Akihiro Inoue).

"Planning for Radically New Products," Effects," the Fifteenth Marketing Science Conference, University of California, Berkeley, March, 1997 (with Sara Appleton-Knapp).

"New Developments in Breeding of Competitive Strategies," the Fifteenth Marketing Science Conference, University of California, Berkeley, March, 1997 (with David Midgley and Robert Marx).

"The Complexity of Competitive Marketing Strategies," COMPLEX SYSTEMS '98, Complexity Between the Ecos - From Ecology to Economics, November, 1998, University of New South Wales, Sydney, Australia (with Robert E. Marks, David F. Midgley, and G. M. Shiraz).

"PromoCast(tm): A New Forecasting Method for Promotion, Planning and Execution," Sixteenth Marketing Science Conference, INSEAD, France, July, 1998, (with Penny Baron, Wayne Levy, Mike Swisher and Paris Gogos).

"Determining the Empirical Patterns of Inter-store Competition," Sixteenth Marketing Science Conference, INSEAD, France, July, 1998, (with Daniel Klapper and Lutz Hildebrandt).

"A Highly Scalable, Bottom-Up Approach to Data Mining and Its Application," 10th International Conference on Scientific and Statistical Data Management, Capri, Italy, June, 1998 (with Giovanni Giuffrida and Wesley W. Chu).

Service to the Staff or Editorial Board of Scholarly Journals or Other Publications
Psychometrika  Referee and Reviewer, 1971-74, 1980-92 
Management Science Referee, 1973, 1984, 1987- 
Journal of Economics and Business  Referee, 1975
Journal of Consumer Research Referee, 1977-78, 1982-92/ Editorial Board, 1983-87
Journal of Educational Measurement Referee, 1982
Journal of Educational Statistics  Referee, 1983
Journal of Marketing Research  Referee, 1983-
Journal of Mathematical Psychology  Referee, 1984, 1987, 1992
Marketing Science Referee, 1985-1994
Applied Stochastic Models & Data Analysis Editorial Board 1987-
International Journal of Research in Marketing Referee, 1988-95
Behavioral Research in Accounting Referee, 1988
Operations Research Referee, 1989-92
European Journal of Operations Research Referee, 1990, 1996-97
Handbook of Consumer Behavior Editorial Board, 1990-91 

Membership in Professional Associations and Scholarly Societies
Psychometric Society, 1967-
American Association for the Advancement of Science, 1969-74
Western Psychological Association, 1970-82
American Psychological Association, 1972-86
American Institute for Decision Science, 1972
Association for Consumer Research, 1972, 1983-
Association for Humanistic Psychology, 1974-76
Association of Arts Administration Educators, 1976- (Vice Chairman 77-78, Chairman 78-79)
The Institute of Management Sciences, 1982- (Now called informs)
American Marketing Association (Executive Member) 1990-
UCLA Multimedia Roundtable 1990-92

Awards and Honors
Design Excellence Award (Research Category) National Endowment for the Arts. For Perloff, Bullock, Cooper, Eisner, and Faine, Arts in the Economic Life of the City. New York: ACA, Inc., 1979.

Ashton-Tate Achievement Award. Grand Prize Winner for the development of CASPER, Fall, 1987. (Contest judged and co-sponsored by PC Magazine.)

Award for Outstanding Contribution, Japan Society for Commercial Sciences, for Market Share Analysis, 1988.

Excellent Publication Award for 1996 Japan Society for Commercial Sciences for "Building Market Structures from Consumer Preferences," Journal of Marketing Research.

Marketing Science Institute/H. Paul Root Award for 2000 Outstanding contribution to the practice of Marketing (For "Strategic Marketing Planning for Radically New Products." Judged by the Editorial Board of the Journal of Marketing.)

Grants
National Science Foundation, 1973-75, Foundations of Political Perceptions
National Endowment for the Arts 1976-79, Arts Management Internship Grants
Smithsonian Institute, 1978, Arts Management Education Grant
California Arts Council, 1978, Arts Management Education Grant
Intel Corporation, 1996-97, Project Action, Planning for Radically New Products
Intel Corporation, 1997-99, Planning for Radically New Products

Consulting
Statistical Consultant, National Training Laboratories, 1969.
Marketing-Research Consultant, Caine Steel Company, 1970.
Management-Information-Systems Consultant, H.U.D. Model Cities Program, 1971.
Psychometric Consultant, Tratec Corporation, 1971-72.
Management Consultant (pro bono),Workshop I.E., 1974.
Psychometric Consultant, Times Mirror Corporation, 1974.
Psychometric Consultant, Hospital Education Foundation of Southern California, 1977.
National Science Foundation, Reviewer, 1981, 1982, 1985, 1991.
Psychometric Consultant, The Procter and Gamble Company, 1981-83, 1985-86.
Psychometric Consultant, Bozell, Jacobs, Kenyon, and Eckhardt, 1986-87.
Marketing-Research Consultant, Saxe Marketing Research, 1988, 93-.
Market-Information-Systems Consultant, Baron & Co. (for A. C. Nielsen), 1988.
Marketing-Research Consultant, etcetera, inc., 1989.
Marketing-Research Consultant, Dailey & Associates (for The California Lottery), 1990.
Market-Share Analysis Consultant, Sun-Maid Growers of California, 1990.
Marketing-Research Consultant, Ventura County Cablevision, 1991.
Canadian Social Science Research Council, Reviewer, 1991, 1995, 1996.
Market-Share Analysis Consultant, General Mills, 1992.
Measurement Consultant, Candle Corp. 1992-93.
Market-Research Consultant (pro bono), The Center Theatre Group, 1992-94.
Market-Research Consultant, The Los Angeles Times, 1993-94.
Methods-Development Consultant, Efficient Market Services, Inc., 1994-98, 2002.

Litigation Research and Expert Testimony
Statistical Consultant, Buckley and Associates (for Bank of America) 1981-83.
Statistical Consultant, Jones, Day, Reaves & Pogue, 1988, 1991, 1993.
Statistical Consultant, K-mart International Legal Department, 1988.
Statistical Consultant and Expert Witness, O'Neill, Lysaght & Sun, 1989-93.
Statistical Consultant, Skadden, Arps, Slate, Meagher & Flom, 1989-90.
Statistical Consultant, Jeffer, Mangels, Butler & Marmaro, 1989-90, 1992-94.
Statistical Consultant, Paul, Hastings, Janofsky & Walker, 1990-93.
Marketing-Research Consultant and Expert Witness, Southern California Gas Company, 1991.
Expert Witness, Greenberg, Glusker, Fields, Claman & Machtinger, 1994-95, 1998-99, 2002.