Anand V. Bodapati

Associate Professor of Marketing

Phone: (310) 206-8624

anand.bodapati@anderson.ucla.edu

Biography

Anand V. Bodapati is on the faculty at the UCLA Anderson School of Management in the Marketing Area. Prior to joining UCLA, he was on the faculty at the Kellogg School of Management at Northwestern University.  His basic research interests are in the areas of consumer decision-making/psychology and in assessing customer responsiveness to marketing. He applies his research in various contexts: advertising, retailing, direct-marketing, e-commerce, and social marketing for health and public policy.

Professor Bodapati's papers have appeared in the Journal of Marketing Research, Journal of Business and Economics Statistics, Marketing Letters and the Journal of Interactive Marketing.  He was awarded the American Marketing Association's Paul Green Award twice.  He is a recipient also of the American Marketing Association's Lehmann Award. He was a finalist for the O'Dell Award for his work on recommendation systems. Anand was a founding member of the editorial board of the Direct Marketing Association's Journal of Interactive Marketing.  He is on the editorial board of Marketing Science.

Anand teaches UCLA Anderson's MBA course on Customer Insights and Market Research. The course draws on ideas from consumer psychology, survey research methodology, experimental design and statistics to present a managerially oriented view towards enhanced customer insights.  Anand also teaches a 2nd year MBA course on "One to One Marketing," making UCLA one of few business schools in the U.S. to offer a course on CRM strategy. Anand teaches in various executive education programs, including UCLA's Medical Marketing program. In addition, he serves as Director of the UCLA Anderson Behavioral Research Lab.

 

Publications and Working Papers:
Copies of selected papers can be downloaded from Professor Bodapati's Personal Page.

Education

Ph.D. Business, 1999, Stanford University
M.S. Statistics, 1996, Stanford University
S.B. Mathematics and Computer Science, 1993, Massachusetts Institute of Technology
S.B. Management Science and Cognitive Psychology, 1993, Massachusetts Institute of Technology
  • Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin. (August 2010). Determining Influential Users In Internet Social Networks. Journal of Marketing Research, Winner of the Paul Green "Best Paper" Award for 2011.
  • Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati and others. (December 2008). Challenges and opportunities in high-dimensional choice data analyses. Marketing Letters,
  • Anand V. Bodapati. (February 2008). Recommendation Systems with Purchase Data. Journal of Marketing Research, Winner of the Paul Green "Best Paper" Award for 2009.
  • Michael Trusov, Anand V. Bodapati and Lee Cooper. (Summer/Autumn 2006). Retailer Promotion Planning: Improving Forecast Accuracy and Interpretability. Journal of Interactive Marketing,
  • Anand V. Bodapati, Wagner Kamakura, Carl Mela and others. (December 2005). Choice Models and Customer Relationship Management. Marketing Letters, 16, 3/4, 271-291.
  • Anand V. Bodapati, and Sachin Gupta. (October 2005). Purchase Frequency Bias in Random Coefficients Brand Choice Models. Journal of Business and Economics Statistics,
  • Anand V. Bodapati, and Aimee Drolet. (August 2005). A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information. Journal of Marketing Research, Finalist for the Paul Green "Best Paper" Award for 2006.
  • Anand V. Bodapati, and Sachin Gupta. (August 2004). The Recoverability of Segmentation Structure from Store-level Aggregate Data. Journal of Marketing Research,
  • Anand V. Bodapati, and Sachin Gupta. (February 2004). A Direct Approach to Predicting Discretized Response in Target Marketing. Journal of Marketing Research,