Anke Audenaert

Adjunct Assistant Professor of Marketing

anke.audenaert@anderson.ucla.edu

Biography

Anke Audenaert is an internet industry veteran, known for developing consumer insights driven business strategies, based on in-depth analysis and understanding of web analytics. Anke has extensive experience in both the internet and the packaged goods industry. 

Audenaert is a co-founder of JumpTime Inc, a provider of internet traffic optimization software, based on a unique approach to digital asset valuation. 

Before Jump-Time, Audenaert was an executive at Yahoo! For eight years. She was the vice president of global market research for six years, and most recently, the vice president of content optimization, responsible for optimizing traffic flow to maximize the monetization and the user engagement for Yahoo!’s media properties. 

Prior to joining Yahoo!, Audenaert was the consumer research manager for Unilever and worked in the company’s United States, United Kingdom and Netherlands offices. She also worked as a researcher at the Catholic University of Leuven on research projects for the European Commission. 

Audenaert’s work has been published in the International Journal of Research in Marketing. She is a frequent speaker at industry conferences and has been a guest lecturer at several business schools around the country. Audenaert holds a M.A. magna cum laude in psychology and consumer behavior and a B.A. cum laude in psychology from the Catholic University of Leuven in Belgium.

Education

M.A. Psychology, Catholic University of Leuven, Belgium
B.A. Psychology, Catholic University of Louvain, Belgium

Interests

Online Audience Measurement, Website Optimization, Online Marketing Effectiveness Measurement, Internet Marketing, Internet, Internet Strategies, Internet Software Development