Iris Firstenberg
Adjunct Associate Professor
Phone: (310) 825-2032
iris.firstenberg@anderson.ucla.edu
Biography
Iris Firstenberg joined the UCLA Anderson School of Management in 2004. Professor Firstenberg specializes in strategies for creative problem solving and innovative thinking. She conducts custom on-site courses and seminars for organizations on the topics of creativity and innovation. Her sessions provide exciting, thought-provoking, and practical strategies to help turn creative ideas into innovative business solutions.
Education
Ph.D. Cognitive Psychology, 1983, UCLA
M.A. Cognitive Psychology, 1981, UCLA
B.A. Linguistics and Psychology 1978, UCLA
M.A. Cognitive Psychology, 1981, UCLA
B.A. Linguistics and Psychology 1978, UCLA
Interests
Creative Problem Solving
- Moshe Rubinstein, and Iris Firstenberg. (1999). The Minding Organization. John Wiley and Sons,
- Moshe Rubinstein, and Iris Firstenberg. (1996). Instructors and Solution Manual for Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall,
- Moshe Rubinstein, and Iris Firstenberg. (1995). Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall,
- Moshe Rubinstein, and Iris Firstenberg. (1987). Tools for Thinking. In J.E. Stice (ed.). Developing Critical Thinking and Problem Solving Abilities. New Directions for Teaching and Learning, #30, San Francisco: Jossey-Bass.
- Iris Firstenberg. (1985). Memory Dynamics and Marketing Principles. UCLA Report,
Management and Organizations
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