Iris Firstenberg

Adjunct Associate Professor of Management and Organizations

Phone: (310) 825-2032

iris.firstenberg@anderson.ucla.edu

Biography

Iris Firstenberg joined the UCLA Anderson School of Management in 2004. Professor Firstenberg specializes in strategies for creative problem solving and innovative thinking. She conducts custom on-site courses and seminars for organizations on the topics of creativity and innovation. Her sessions provide exciting, thought-provoking, and practical strategies to help turn creative ideas into innovative business solutions.

Education

Ph.D. Cognitive Psychology, 1983, UCLA
M.A. Cognitive Psychology, 1981, UCLA
B.A. Linguistics and Psychology 1978, UCLA

Interests

Creative Problem Solving
  • Moshe Rubinstein, and Iris Firstenberg. (1999). The Minding Organization. John Wiley and Sons,
  • Moshe Rubinstein, and Iris Firstenberg. (1996). Instructors and Solution Manual for Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall,
  • Moshe Rubinstein, and Iris Firstenberg. (1995). Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall,
  • Moshe Rubinstein, and Iris Firstenberg. (1987). Tools for Thinking. In J.E. Stice (ed.). Developing Critical Thinking and Problem Solving Abilities. New Directions for Teaching and Learning, #30, San Francisco: Jossey-Bass.
  • Iris Firstenberg. (1985). Memory Dynamics and Marketing Principles. UCLA Report,