Strategic Planning and Risk Assessment

The links below contain discussion of the strategic planning process and examples of how that planning can be implemented in a variety of new product contexts.

Strategic Marketing Planning for Radically New Products

Intel Prototype Presentation

Bluetooth technology

Divx

Electronic Ink

ESPN Broadband

Electric Vehicles

Fuel Cells

MEMS Technology

Olean

PC-on-a-Chip

Segway

Tivo

 

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