Perloff, H.S., Bullock, P., Cooper, L.G., Eisner, S. and Faine, H., Arts in the Economic Life of the City, New York: American Council for the Arts, 150 pp. (1979).
Cooper, L.G. and Nakanishi, M., Market-Share Analysis: Evaluating Competitive Marketing Effectiveness, Boston: Kluwer Academic Publishers, 304 pp. (1988). (Web Edition)
Cooper, L.G., Midlife Startup: Lessons from Venturing Out of the Ivory Tower, Santa Monica: New Venture Press, 2004. (Web Edition and Epilogue)
Chapters in Books:
Cooper, L.G. and Levine, H.G., "Guerilla Science: An Epistemology for the Applied Behavioral Sciences," in Human Systems Development, Tannenbaum, R., Margulies, N., Massarik, F., and Associates, New York: Jossey-Bass, 489-519, 1985.
Meyer, R.J. and Cooper, L.G., "A Longitudinal Choice Analysis of Consumer Response to a Product Innovation," Chapter 20, in Decision Making and Choice Behavior: Behavioural Modelling, Golledge, R. and Timmermans, H. (Eds.), London: Croom-Helm, 424-451, 1987.
Cooper, L.G., "Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators," in Data, Expert Knowledge and Decisions, Gaul, W. and Schader, M. (Eds.), Berlin: Springer Verlag, 35-41, 1988. (chapter)
Cooper, L.G. and Nakanishi, M., "Market-Share Analysis: A Core Technology for Learning about Markets and Competition," in Data, Expert Knowledge and Computer Aided Decisions, Schader, M. and Gaul, W. (Eds.), Berlin: Springer Verlag, 217-26, 1990.
Cooper, L.G. "Chapter 6. Market-Share Models," in Handbooks of Operations Research and Management Science Vol. 5, Marketing, Eliashberg, J. and Lillien, G. L. (Eds.), Amsterdam: Elsevier Science Publishers, 257-313, 1993.
Marks, R.E., D.F. Midgley and L.G. Cooper, "Adaptive Behavior in Oligopolies," in Evolutionary Algorithms in Management Applications, Biethahn, J. and Nissen, V. (Eds.), Berlin: SpringerVerlag, 225-239, 1995.
Professional Journal Articles Published:
Cooper, L.G., "A New Solution to the Additive Constant Problem in Metric Multidimensional Scaling," Psychometrika, 37, 3, 311-322 (September 1972). (article)
Tucker, L.R, Cooper, L.G., and Meredith, W., "Obtaining Squared Multiple Correlations from Correlation Matrices Which May be Singular," Psychometrika, 37, 2, 143-148 (June 1972). (article)
Cooper, L.G., "COSCAL: A Program for Metric Multidimensional Scaling," Journal of Marketing Research, 9, 201-202 (May 1972). (article)
Cooper, L.G., "A Multivariate Investigation of Preferences," Multivariate Behavioral Research, 8, 253-272 (April 1973). (article)
Nakanishi, M. and Cooper, L.G., "Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach," Journal of Marketing Research, 11, 303-311 (August 1974). (article)
Nakanishi, M., Cooper, L.G., and Kassarjian, H.H., "Voting for a Political Candidate Under Conditions of Minimal Information," Journal of Consumer Research, 1, 36-43, (September 1974). (article) Reprinted in Political Marketing: Readings and Annotated Bibliography, Newman B.I. and Sheth, J.N. (Eds.), Chicago: American Marketing Association, 15-22 (1985).
Cooper, L.G. and Thomas, K.W., "Divergent Perceptions of Disagreement," Behavioral Science, 19, 336-343 (September 1974). (article)
Cooper, L.G. and Nakanishi, M., "Extracting Consumer Choice Information from Box Office Records," The Journal of Management and Law of the Arts, 8, 2, 193-203 (1978).
Cooper, L.G. "Some Perspectives on Art, Organizational Behavior and Democracy," The Journal of Management and Law of the Arts, 11, 1-26 (1981).
Cooper, L.G., "Investigating the Effectiveness of Promotional Efforts in Arts Organizations," The Journal of Management and Law of the Arts, 11, 62-69 (1981).
Nakanishi, M. and Cooper, L.G., "Simplified Estimation Procedures for MCI Models," Marketing Science, 1, 314-322 (Summer 1982). (article)
Cooper, L.G. and Nakanishi, M., "Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, 10, 96-108 (June 1983). (article)
Cooper, L.G., "A Review of Multidimensional Scaling in Marketing Research," Applied Psychological Measurement, 7, 4, 427-450 (Fall 1983). (article) Reprinted in Multidimensional Scaling and Related Techniques in Marketing Analysis, 2nd Edition, Green, P.E., Carmone, F.J. and Smith, S., Boston; Allyn and Bacon, Inc. (1988).
Cooper, L.G. and Nakanishi, M., "Two Logit Models for External Analysis of Preferences," Psychometrika, 48, 607-620 (December 1983). (article)
Cooper, L.G. and Jacobs, D., "Market Information Systems for the Profession and Science of Arts Management," The Journal of Arts Management and Law, 14, 1, 77-89 (Spring 1984).
Cooper, L.G., "Do We Need Critical Relativism? Comments on `On Method in Consumer Research,'" Journal of Consumer Research, 14, 126-127 (June 1987). (article)
Cooper, L.G., "Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities," Management Science, 34, 6, 707-723 (June 1988). (article)
Carpenter, G. A., Cooper, L.G., Hanssens, D.M., and Midgley, D.F., "Modeling Asymmetric Competition," Marketing Science, 7, 4, 412-433 (November 1988). (article)
Cooper, L.G., de Leeuw, J., and Sogomonian, A.G., "An Imputation Method for Dealing with Missing Data in Regression," Applied Stochastic Models and Data Analysis, 7, 213-235, 1991. (article)
Gupta, S. and Cooper, L.G., "The Discounting of Discounts," Journal of Consumer Research, 19, 3, 401-411 (December 1992). (article)
Schmittlein, D., Cooper, L.G., and Morrison, D.G., "Truth in Concentration in the Land of 80/20 Laws," Marketing Science, 12, 2, 167-183 (Spring 1993). (article)
Cooper, L.G., Klapper, D. and Inoue, A., "Competitive Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models," Journal of Marketing Research, XXXIII (May, 1996), 224-238. (article)
Cooper, L.G. and Inoue, A., "Building Market Structures from Consumer Preferences," Journal of Marketing Research, XXXIII (August, 1996), 293-306. (article)
Midgley, D.F., Marks, R.E., and Cooper, L.G., "Breeding Competitive Strategies," Management Science, 43, 3 (March 1997), 257-275. (article)
Cooper, L.G., Baron, P., Levy, W., Swisher, M, and Gogos, P., "PromoCast™: A New Forecasting Method for Promotion Planning," Marketing Science, Fall 1999. (article)
Cooper, Lee, Troy Noble, and Elizabeth Korb (1999), "Strategic Marketing Planning in Turbulent Environments: the Case of PromoCast," Canadian Journal of Marketing Research, 18, 46-66. (article)
Cooper L.G., "Strategic Marketing Planning for Radically New Products," Journal of Marketing, 64, 1 (January 2000), 1-16. (article)
Cooper, L.G. and Giuffrida, G., "Turning Datamining into a Management Science Tool," Management Science, 46, 2, February 2000, 24-264. (article)
Giuffrida, G., L. G. Cooper, and W. W. Chu, "A Scalable Bottom-Up Data Mining Algorithm for Relational Databases." In 10th International Conference onScientifc and Statistical Database Management (SSDBM '98), Capri, Italy, July 1998. IEEE Publisher.
Rhim, Hosun and Lee G. Cooper, "Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market," International Journal of Research in Marketing, 22. 2005, 159-182. (article)
Trusov, Michael, Anand V. Bodapati, and Lee G. Cooper, Retailer Promotion Planning: Improving Forecast Accuracy and Interpretability," Journal of Interactive Marketing, 20, 3/4 (Summer/Autumn), 2006, 71-81. (article)