Dr. Forman is the founder and director of the Management Communication Program at the Anderson School of Management at UCLA. In this capacity, she teaches communication strategy and practices in the full-time and executive MBA programs and trains a staff who teach communications across the curriculum. She has taught corporate communication for the last decade as a faculty advisor for more than a hundred MBA "Living Cases," which are extended international strategic studies for multi-national companies, such as Microsoft, Hughes, Nestle, Coca-Cola, and Disney, and for start-up firms in Austria, Australia, Chile, Finland, France, Ireland, Italy, Mexico, Spain, New Zealand, and the United States. The Fully-Employed MBA Program and the Global Access Program (GAP) in which she teaches business planning and investor communications were ranked first in the United States by Business Week in 2008. She was a founding faculty member of the GAP program.
She was named the outstanding researcher in 1995 by the Association for Business Communication. The award is based on her entire publication record and its pivotal role in extending research in her discipline and in educating managers. She is the recipient of numerous awards for research, including fellowships from the Fulbright Foundation, the Center for International Business Education and Research, the Council of Public Relations Firms, and the National Endowment for the Humanities.
Her book, The Power of Corporate Communication, written with Professor Paul Argenti of the Tuck School, won the Distinguished Publication Award for 2003 from the Association for Business Communication. Dr. Forman has published three other books, including The Random House Guide to Business Writing, and numerous articles in publications such as The Journal of Business Communication, Technical Communication Quarterly, The Journal of Business and Technical Communication, Corporate Reputation Review, and Strategy & Business. She is a frequent presenter at international research and business forums and in on the editorial board of Business Communication Quarterly.
Dr. Forman is under contract with Stanford University Press for a book on storytelling and organizations, a project partially funded by the Harold and Pauline Price Center for Entrepreneurial Studies at UCLA’s Anderson School of Management. Her current research focuses on storytelling ("When Stories Create an Organization's Future," Strategy & Business ; “Leaders as Storytellers: Finding Waldo,” Business Communication Quarterly) as well as on the related subjects of the role of communication in the implementation of organizational strategy ("The Communication Advantage" in Hatch et al., The Expressive Organization, Oxford University Press, and featured as one of the outstanding articles in management in The Financial Times Book of Management) and the role of storytelling and translation in producing effective strategic communications ("More than Survival: The Discipline of Business Communication and the Uses of Translation," The Journal of Business Communication).
She is the faculty director for the Executive Education Program on Advanced Strategic Management for European-based corporate communication professionals and has consulted to a wide variety of organizations, including Cap Gemini/Ernst & Young, Invesco, Knapp Communications, Colony Capital, the MTA, and BBDO. She has been a visiting professor at Dartmouth's Tuck School of Business, the Hong Kong University of Science and Technology, the University of California at San Diego’s Rady School of Business, and the University of Lugano.