Peter Cowen

GAP Faculty Advisor

peter.cowen@anderson.ucla.edu

Biography

Peter Cowen is a Senior Partner of GroundWork Equity, LLC. He specializes in assisting local emerging technology and scalable service companies with strong growth potential. During his career, he has advised more than 200 startups, helped raise over $150 million for early stage businesses, taken executive operating positions, hired key executives, advisors and board members, as well found investors for these ventures.

Named by the Los Angeles Business Journal as one of the top 25 angel investors in Los Angeles, Mr. Cowen has invested in more than 30 companies and served on over a dozen Board of Directors. He was a founding member of the Tech Coast Angels (TCA), Los Angeles.  TCA is the largest angel investing group in the country.

Examples of his experience include:

  1. Co-founding TransDecisions Inc (a venture-back software for fleet route optimization), that was sold to a Bain-backed logistics software company.  Responsible for raising over $10 million in capital, putting together business plan and funding documents, bringing in management team and board
  2. Advisor for Biometric ID Inc. (fingerprint ID security) that is owned by L1 Identity Solutions (NYSE: ID).  Responsible for raising over $10 million in capital, putting together business plan, bringing in management team, assisting in negotiating strategic alliance.
  3.  Co-founding Data Voice Solutions Inc (networking software). In charge of sales and marketing, set up distributor network and integral in selling to a $250 million public company.

He also held sales and marketing positions with Hewlett Packard and Unilever.

Mr. Cowen founded the annual University of California, Los Angeles (UCLA) Entrepreneurial Capital Conference, and served as its chairman for seven years. He is a frequent speaker and has lectured on entrepreneurship at UCLA, the University of Southern California and Pepperdine University. He has been quoted on entrepreneurship in the Los Angeles Times, Business Week, Red Herring and the Los Angeles Business Journal. 

He is currently on the board of directors of the UCLA Anderson Graduate School of Business (AGSM) Alumni.

Mr. Cowen has an MBA in finance from UCLA AGSM and a BA in Psychology from the University of Pennsylvania.  He is married with 2 kids (ages 9 and 10) and lives in Los Angeles.