• "The Virtual Customer," with John R. Hauser, lead article in the Journal of Product Innovation Management, 19:5, pp. 332-353, September, 2002. (Thomas Hustad Best Paper Award Finalist.)
  • "Fast Polyhedral Adaptive Conjoint Estimation," with Oliver Toubia, Duncan Simester, and John R. Hauser, Marketing Science, 22:3, pp. 273-303, 2003 (2003 John D.C. Little Best Paper Award Winner, 2004 Frank M. Bass Outstanding Dissertation Award Winner.)