Books and Monographs
- D.M. Hanssens, L.J. Parsons and R.L. Schultz. Market Response Models: Econometric and Time Series Analysis, 2nd Edition, Kluwer Academic Publishers, 2001. Translated in Chinese by Ming Ouyang, Shanghai People's Publishing House, 2003.
- D.M. Hanssens, L.J. Parsons and R.L. Schultz. Market Response Models: Econometric and Time Series Research, Kluwer Academic Publishers, 1990.
Papers Under Review or Revision
D.M. Hanssens, "Response Models, Data Sources, and Dynamics: Commentary on Albuquerque & Bronnenberg," Marketing Science, January-February 2012.
M.G. Dekimpe & D.M. Hanssens, "Time Series Models in Marketing: Some Recent Developments,” Marketing - Journal of Research and Management,” 6 (1), 2010.
- A.Joshi & D.M. Hanssens, "The Direct and Indirect Effects of Advertising Spending on Firm Value,” Journal of Marketing, January 2010. Winner, Robert D. Buzzell MSI Best Paper Award, 2006. Winner, MSI/H.Paul Root Best Paper Award, 2010.
- S. Gupta, D. Hanssens, B. Hardie, W. Kahn, V. Kumar, N. Lin, N. Ravishanker and S. Sriram (2006). " Modeling Customer Lifetime Value," Journal of Service Research, 9,2 (November).
- V. Nijs, M. Dekimpe, J.-B. Steenkamp
& DM Hanssens, "The
Category-Demand Effects of Price Promotions", Marketing Science, Winter 2001 Lead Article. Co-Winner of the John DC Little Best Paper Award,
selected by the editorial board, 2001. Frank M. Bass Outstanding Dissertation
Published Articles for Executives
Chapters in Books
- Hanssens, D.M., "History of Marketing Science: Econometric Models," in The History of Marketing Science, R. Winer and S. Neslin, Eds., Now Publishers Inc., forthcoming, 2013.
- Hanssens, D.M., J. Villanueva & S. Yoo, "Word-of-Mouth and Marketing Effects on Consumer Equity," in The Handbook of Customer Equity, V. Kumar and Denish Shah, Eds., Edward-Elgar Publishing, MA, forthcoming, 2013.
- Luo, X., K. Pauwels & D.M. Hanssens, "Time-Series Models of Pricing the Impact of Marketing on Firm Value," in Handbook of Marketing and Finance, S. Ganesan, Eds., Edward-Elgar Publishing, MA, 2012.
- Hanssens, D. M. & M. G. Dekimpe, “Short-term and Long-term Effects of Marketing Strategy,” in Handbook of Marketing Strategy, V. Shankar and G. S. Carpenter, ed., Edward-Elgar Publishing, MA, 2012.
- Lehmann, D.R. and Hanssens, D.M., “Marketing Metrics,” in Wiley International Encyclopedia of Marketing, R. Peterson and R. Kerin, Eds., 2011.
- M. G. Dekimpe & D. M. Hanssens, “The Hidden Powers of Advertising Investments,” in Liber Amicorum for Professor Peter Leeflang, 2011.
- Dekimpe, M.G., P. H. Franses, D. M. Hanssens & P.A. Naik, “Time Series Models in Marketing,” in Handbook of Marketing Decision Models, B. Wierenga (Ed.), Springer Science, 2008.
- Hanssens, D.M. and M. G. Dekimpe, “Models for the Financial-Performance Effects of Marketing,” in Handbook of Marketing Decision Models, B. Wierenga (Ed.), Springer Science, 2008.
- Dekimpe, M.G. and Hanssens, D.M., "Advertising Response Modeling,” in Handbook of Advertising, G. Tellis and T. Ambler (Eds.), Sage Publications, 2007.
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