
Books and Monographs
D.M. Hanssens, Editor. Empirical Generalizations about Marketing Impact. Marketing Science Institute, Relevant Knowledge Series, 2009.
Available at www.msi.org..
Papers Under Review or Revision
Published Articles
S. Srinivasan & D.M. Hanssens, "Marketing and Firm Value," Journal of Marketing Research, June 2009.
E.A. Pessemier, A.C. Bemmaor and DM Hanssens, "Willingness to Supply Human Body Parts: Some Empirical Results," Journal of Consumer Research, December 1977.
Published Articles for Executives
Hanssens, D.M., D. Thorpe & C. Finkbeiner (2008), “Marketing When Customer Equity Matters,” Harvard Business Review, May, 117-123.
D.M. Hanssens and E. Taylor, “The Village Voice: communities of customers and prospects are creating new challenges and opportunities," Marketing Management, March-April 2007.
Chapters in Books