
Books and Monographs
Papers Under Review or Revision
Published Articles
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S. Srinivasan & D.M. Hanssens, "Marketing and Firm Value," forthcoming, Journal of Marketing Research, 2009.
E.A. Pessemier, A.C. Bemmaor and DM Hanssens, "Willingness to Supply Human Body Parts: Some Empirical Results," Journal of Consumer Research, December 1977.
Published Articles for Executives
Hanssens, D.M., D. Thorpe & C. Finkbeiner (2008), “Marketing When Customer Equity Matters,” Harvard Business Review, May, 117-123.
D.M. Hanssens and E. Taylor, “The Village Voice: communities of customers and prospects are creating new challenges and opportunities," Marketing Management, March-April 2007.
Chapters in Books