Richard P. Rumelt, Harry and Elsa Kunin Professor of Business and Society
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Professor Rumelt received his doctorate from the Harvard Business School in 1972, having previously earned a Master of Science degree in Electrical Engineering from UC Berkeley. He worked as a systems engineer at the Jet Propulsion Laboratories and served on the faculty of the Harvard Business School. He joined the UCLA faculty in 1976. During 1993-96 he was on long-term leave from UCLA, serving on the faculty at INSEAD, France. At INSEAD, Professor Rumelt headed the Corporate Renewal Initiative, a research-intervention center devoted to the study and practice of corporate transformation.

Professor Rumelt was President of the Strategic Management Society in 1995-98. He received the Irwin Prize for his book Strategy, Structure, and Economic Performance. In 1997, he was appointed Telecom Italia Strategy Fellow, a position he held until April 2000. He has won teaching awards at UCLA and received a “best paper prize” in 1997 from the Strategic Management Journal.

Professor Rumelt’s research has centered on corporate diversification strategy and the sources of sustainable advantage to individual business strategies. His current research interests center on the dynamics of industry transitions with a focus on the patterns and forces shaping the evolution of complex industries.

 
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D513, Cornell Hall

The Anderson School at UCLA

110 Westwood Plaza

Los Angeles, CA 90095-1481

 

rrumelt@anderson.ucla.edu

Tel 310-2066553

Fax 310-2222222

 

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Eric Cardenas

D514, Cornell Hall

ecardenas@anderson.ucla.edu

Tel 310-8252509

Fax 310-2222222
"Strategy is economy of force. Strategy is usually simple—the really surprising thing about strategy is how infrequently it is found." [from Strategy is Focus]
"The truth is that economic profit is a chimera; the only source of wealth in the economy is the ownership of valuable factors." [from The Payments Perspective, with Steven Lippman]

"The primary problem in corporate strategy is very bad practice. Despite research and teaching and the best advice of the best consulting firms, large companies tend to seek size and diversity rather than innovation and value creation." [from Thoughts on Corporate Strategy]