Guillaume Roels

Associate Professor, in Decisions, Operations, and Technology Management

Phone: (310) 825-6749

Gold Hall, Room B-511


Professor Roels is an Associate Professor at the UCLA Anderson School of Management. His research interests are in supply chain management and in operations management in knowledge-based services.

In his research, Professor Roels has characterized the worst-case performance of supply chains with limited demand information and uncoordinated decision-making. His findings have led to the development of principles for making robust supply chain decisions, such as contracting, capacity investment, capacity allocation, and pricing. In addition, he has studied how to improve productivity in knowledge-based services, by properly designing incentive mechanisms or improving time management. His research has been published in journals such as Management Science, Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management and led to several research awards.

At UCLA, Professor Roels teaches the core course on operations management for the MBA and Executive MBA programs, executive courses on revenue management and entrepreneurship, as well as a doctoral course on inventory theory. He was presented with numerous teaching awards, both student-voted and faculty-selected.

He is the current Faculty Director of the Easton Technology Leadership Program.

Teaching Focus
Fundamentals of Operations Management [Management 410, Management 474], Inventory Theory [Management 243B]

Research Recognition

Second place, 2005 M&SOM Best Student Paper Competition

Honorable mention, 2007 Best Paper in Transportation Science & Logistics Competition

Second place, 2009 Service Science Best Paper Competition

Finalist, 2011 M&SOM Best Student Paper Competition (co-advising Morvarid Rahmani)

Honorable mention, 2013 Behavioral Operations Section Best Working Paper Award Competition

First prize, 2013 Service Science Cluster Best Paper Award Competition

2014 Eric and "E"  Juline Faculty Excellence in Research Award

Teaching Recognition

2009 George Robbins Assistant Professor Teaching Award (excellence among Assistant Professors), 

2009/10 Executive MBA Outstanding Teaching Award (student voted)

2010/11 Executive MBA Outstanding Teaching Award (student voted)

2011 Citibank Teaching Award (most outstanding MBA teacher)

2011-12 "Tough but I’ll thank you in 5 years"  (teaching excellence in MBA Core while visiting Wharton)

2012/13 Executive MBA Outstanding Teaching Award (student voted).

Service Recognition

2013 Manufacturing & Service Operations Meritorious Award

2013 Management Science Distinguished Award

2012 Operations Research Meritorious Service Award

2012 Management Science Distinguished Award

2011 Management Science Distinguished Award

2010 Manufacturing & Service Operations Meritorious Award

2010 Management Science Meritorious Award

2009 Manufacturing & Service Operations Meritorious Award

2009 Management Science Distinguished Award

2008 Manufacturing & Service Operations Meritorious Award

Professional Service

Treasurer and Secretary of MSOM Society, 2014-15

Associate Editor of Management Science, 2014-present

Chair, 2013-15 MSOM Service Operations SIG

Co-Chair, 2013 and 2014 MSOM Student Best Paper Competition

Chair, 2012 MSOM Service Operations SIG Conference

Co-Chair, MSOM Cluster, 2010 INFORMS Annual Conference                 


Ph.D. Operations Research, 2006, Massachusetts Institute of Technology
DEA Operations Management, 2002, Catholic University of Louvain, Belgium
B.A. Management Science, 2000, Catholic University of Louvain, Belgium


Service Strategy, Supply Chain Management, Revenue Management, Applied Game Theory, Behavioral Economics, Project Management, Entrepreneurial Operations
  • Roels, G.. (Fall 2014). Optimal Design of Co-Productive Services: Interaction and Work Allocation. Manufacturing & Service Operations Management, Vol. 16, No. 4, pp. 578-594. [ Link ]
  • Roels, G. and X. Su. (March 2014). Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points. Management Science, Vol. 60, No. 3, pp. 606-627. [ Link ]
  • Martinez-de-Albeniz, V. and Roels, G.. (January/February 2011). Competing for Shelf Space. Production and Operations Management, Vol. 20, No. 1, pp. 32-46. [ Link ]
  • Roels, G., Karmarkar, U.S. and Carr, S.. (May 2010). Contracting for Collaborative Services. Management Science, Vol. 56, No. 5, pp. 849-863. [ Link ]
  • Perakis, G. and Roels, G.. (Winter 2010). Robust Controls for Network Revenue Management. Manufacturing & Service Operations Management, Vol. 12, No. 1, pp. 56-76. [ Link ]
  • Roels, G. and Fridgeirsdottir, K.. (November 2009). Dynamic Revenue Management for Online Display Advertising. Journal of Pricing and Revenue Management, 8(5): 452-466. [ Link ]
  • Roels, G. and Skowrup, T.. (October 2008). Anderson Case Study (teaching note available upon request), [ Link ]
  • Perakis, G. and Roels, G.. (January-February 2008). Regret in the Newsvendor Model with Partial Information. Operations Research, 56(1): 188-203. [ Link ]
  • Perakis, G. and Roels, G.. (August 2007). The Price of Anarchy in Supply Chains: Quantifying the Efficiency of Price-Only Contracts. Management Science, 53(8): 1249-1268. [ Link ]
  • Perakis, G. and Roels, G.. (November-December 2006). An Analytical Model for Traffic Delays and the Dynamic User Equilibrium Problem. Operations Research, 54(6): 1151-1171. [ Link ]
  • Roels, G. and Perakis, G.. (Winter 2006). The Price of Information: Inventory Management with Limited Information about Demand. (Extended Abstracts Winner, MSOM Student Paper Competition). Manufacturing & Service Operations Management, 8(1): 102-104. [ Link ]
  • Mangal, V., Roels, G., Son, B.-G., and Tang, C.S.. (November 2010). An approach for developing an MBA curriculum to meet the career objectives of MBA students with engineering/science background. International Journal of Engineering Management and Economics, Vol. 1, No. 2-3, pp. 103-144. [ Link ]