Guillaume Roels

Assistant Professor

Phone: (310) 825-6749

guillaume.roels@anderson.ucla.edu

Gold Hall, Room B-511

Biography

 

Professor Roels is an Assistant Professor at the UCLA Anderson School of Management. His research interests are in the management of knowledge-intensive services and in supply chain management. In supply chain management, Professor Roels has characterized the performance, from a worst-case perspective, of decentralized supply chains, as well as of such operational decisions as ordering, revenue management, and pricing decisions. In service operations, Professor Roels studies the implications of joint production between customers and service providers on service strategy, contracting, and processes.

At UCLA, Professor Roels teaches the core course on operations management for the MBA and Executive MBA programs, executive courses on revenue management and entrepreneurship, as well as a doctoral course on inventory theory. 

Teaching Focus
Fundamentals of Operations Management [Management 410, Management 474], Inventory Theory [Management 243B]

Research Recognition

Second place, 2005 M&SOM Best Student Paper Competition

Honorable mention, 2007 Best Paper in Transportation Science & Logistics Competition

Second place, 2009 Service Science Best Paper Competition

Finalist, 2011 M&SOM Best Student Paper Competition

Teaching Recognition

2009 George Robbins Assistant Professor Teaching Award (excellence among Assistant Professors), 

2009/10 Executive MBA Outstanding Teaching Award (student voted)

2010/11 Executive MBA Outstanding Teaching Award (student voted)

2011 Citibank Teaching Award (most outstanding MBA teacher)

2011-12 "Tough but I’ll thank you in 5 years"  (teaching excellence in MBA Core while visiting Wharton).

Service Recognition
2012 Management Science Distinguished Award

2011 Management Science Distinguished Award

2010 Manufacturing & Service Operations Meritorious Award

2010 Management Science Meritorious Award

2009 Manufacturing & Service Operations Meritorious Award

2009 Management Science Distinguished Award

2008 Manufacturing & Service Operations Meritorious Award

Education

Ph.D. Operations Research, 2006, Massachusetts Institute of Technology
DEA Operations Management, 2002, Catholic University of Louvain, Belgium
B.A. Management Science, 2000, Catholic University of Louvain, Belgium

Interests

Service Strategy, Supply Chain Management, Revenue Management, Applied Game Theory, Behavioral Economics, Project Management, Entrepreneurial Operations
  • Roels, G. and X. Su. Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points. Management Science, Forthcoming. [ Link ]
  • Martinez-de-Albeniz, V. and Roels, G.. (January/February 2011). Competing for Shelf Space. Production and Operations Management, Vol. 20, No. 1, pp. 32-46.
  • Guillaume Roels, Uday S. Karmarkar and Scott Carr. (May 2010). Contracting for Collaborative Services. Management Science, Vol. 56, No. 5, pp. 849-863. [ Link ]
  • Georgia Perakis and Guillaume Roels. (Winter 2010). Robust Controls for Network Revenue Management. Manufacturing & Service Operations Management, Vol. 12, No. 1, pp. 56-76. [ Link ]
  • Guillaume Roels and Kristin Fridgeirsdottir. (November 2009). Dynamic Revenue Management for Online Display Advertising. Journal of Pricing and Revenue Management, 8(5): 452-466.
  • Guillaume Roels and Tyler Skowrup. (October 2008). Break.com. Anderson Case Study (teaching note available upon request), [ Link ]
  • Georgia Perakis and Guillaume Roels. (January-February 2008). Regret in the Newsvendor Model with Partial Information. Operations Research, 56(1): 188-203. [ Link ]
  • Georgia Perakis and Guillaume Roels. (August 2007). The Price of Anarchy in Supply Chains: Quantifying the Efficiency of Price-Only Contracts. Management Science, 53(8): 1249-1268. [ Link ]
  • Georgia Perakis and Guillaume Roels. (November-December 2006). An Analytical Model for Traffic Delays and the Dynamic User Equilibrium Problem. Operations Research, 54(6): 1151-1171. [ Link ]
  • Guillaume Roels and Georgia Perakis. (Winter 2006). The Price of Information: Inventory Management with Limited Information about Demand. (Extended Abstracts Winner, MSOM Student Paper Competition). Manufacturing & Service Operations Management, 8(1): 102-104. [ Link ]

Working Papers

Project Contracting and the Dynamics of Collaboration (with M. Rahmani and U. S. Karmarkar)

The Economics of Joint Production in Services 

Risk Premiums in the Newsvendor Model

United We Stand? Coordinating Capacity Sharing in Joint Ventures (with Ph. Chevalier and Y. Wei)

The Time-Money Trade-Off for Entrepreneurs: When to Hire the First Employee? (with O. S. Yoo and C. J. Corbett) 

Optimal Time Allocation for Process Improvement and Growth for Entrepreneurs (with O. S. Yoo and C. J. Corbett) 


Research Papers

 


Google Scholar Link

Video: Guillaume Roels

  • Guillaume Roels
    TIME: 5 min. 7 sec.
    Firms Partner to Optimize the Supply Chain
    Guillaume Roels, Assistant Professor in Decisions, Operations & Technology Management