Bob Foster

Adjunct Professor in Decisions, Operations, and Technology Management and Director of the Global Access Program

Phone: (310) 206-0937

Collins, Room A-424


Professor Foster Teaches high technology strategy, business plan development, and management consulting. 15 years as GAP, the six-month MBA thesis course for the MBA. Student teams work with international technology companies to develop strategic business plans to enter new international markets. Over 500 companies and 3,000 students have completed this course. In 2007 GAP was featured in Business Week when Anderson was selected as the #1 part time MBA program in the U.S. Taught part-time from 1984 until 1999 and full time since 1999, during which time was promoted from Visiting Lecturer to Adjunct Full Professor. Quoted in Business Week, Forbes, Newsweek, CNBC television, New York Times, Los Angeles Times, San Francisco Chronicle, Los Angeles Business Journal, Orange County Business Journal, and Los Angeles Daily Journal.

In 2008 and 2011 awarded the Most Outstanding Teacher by the National University of Singapore-UCLA Anderson Executive MBA classes. In 2006 awarded the Anderson Citicorp Outstanding Teacher of the Year Award, voted by the faculty. The 2003 and 2005 fully employed MBA student body voted him their Most Outstanding professor of the year. In 2010 Anderson him honored him as one of the?100 Most Inspirational Alumni Making an Impact? over the past 75 years, out of 37,000 alumni. In 2011 was awarded Knight, First Class, Order of the White Rose knighthood by the President of Finland for service to 150 Finnish technology companies who participated in GAP over 15 years. In 2014 the UCLA academic senate awarded him a UCLA Distinguished Teacher award from among UCLA's 4,000 faculty members.

CEO Thinque System (1998-1999) Developed customer relationship management software based on Windows CE for hand held computers. Staff of 46. Investing VCs were Enterprise Partners, Bay Partners and Mission Ventures. Raised $5 million VC capital

President Thomas Bros. Maps (1992-1998) Company was the 2nd largest map publisher in the U.S. Created and published digital street maps in 1998. Staff of 260. Increased annual sales 70% to $26 million. Converted mapping process from 100% manual to 100% digital using computer workstations. Introduced first digital street maps on CDs.

Founder & President Ellison Robotics (1985-1991) Founder and co-owner of an early stage technology company to design and build factory automation and robotics manufacturing systems. Provided engineering design, software development, and systems integration to produce custom turn-key automated manufacturing systems. Exclusive distributor in the western United States for GMF Robotics, a joint venture of General Motors and Fanuc of Japan. Sold and installed $30 million of projects in five years and increased revenues to $15 million/yr. Projects included robotic camouflage spray painting the General Dynamics M1A1 Abrams main battle tank, McDonnell Douglas and General Dynamics cruise missiles and the Northrop B-2 stealth bomber. Developed robotic arc welding systems for Steelcase furniture, Caterpillar earth moving equipment and John Deere tractors. Sold the firm to GMF Robotics.

CEO Goldsworthy Engineering (1984-1985) This engineering research and development company designed and built computer controlled machinery for the fabrication of composite plastics such as fiberglass, Kevlar and graphite. Joined when sales were $2.8 million a year and increased sales 250% in just one year to $7 million, through major sales to Hughes, Boeing, Lockheed, Dassault, and Beech Starship.

Vice President Marketing & Sales, Xerox Computer Systems (1981-1984) XCS was a start up division of Xerox selling enterprise resource planning and accounting software services delivered via cloud computing. Grew sales from zero to $100 million. Managed 550 employees, including 105 direct sales representatives in 17 branch sales offices. Previously was the Vice-President of Software Development managing three large computer centers, a $21 million budget and 330 employees, including 130 software programmers.


MBA Management, 1965, UCLA Anderson School of Management
B.S. Mechanical Engineering, 1962, Oregon State University


High Technology, Marketing, Sales, Product Development, Entrepreneurship, Management Consulting, Internet Strategies, Software Marketing, Robotics, Factory Automation, International Business