Paulo Albuquerque and Bart J. Bronnenberg, "Measuring Consumer Switching to a New Brand of Consumer Packaged Goods" under review at Marketing Science

Bronnenberg, Bart J., "Brand Competition in CPG Industries: Sustaining Large Local Advantages with Little Product Differentiation," under review at Quantitative Marketing and Economics

A practitioner version of this paper, written by Booz|Allen|Hamilton is here

Bronnenberg, Bart J., Jean-Pierre Dubé, and Sanjay Dhar, " Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries," under review at the Journal of Political Economy

Erjen van Nierop, Richard Paap, Bart J. Bronnenberg, Michel Wedel, and Philip-Hans Franses, "Retrieving Unobserved Consideration Sets From Panel Data," being revised .