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Albuquerque,
Paulo, Bart J. Bronnenberg, and Charles Corbett (2007), "A
Spatio-temporal Analysis of Global Diffusion of ISO Certification," Management Science, 53:3 (March), 451-468 (technical appendix here)
Bronnenberg,
Bart J., Jean-Pierre Dubé, and Sanjay Dhar (2007a), "
Consumer Packaged Goods in the United States: National Brands, Local
Branding," Journal of Marketing
Research, 44 (February), 4-13
Lead
article
Bronnenberg,
Bart J., Jean-Pierre Dubé, and Sanjay Dhar (2007b), "National
Brands, Local Branding: Conclusions and Future Research Opportunities," Journal of Marketing Research, 44 (February), 26-28
Bronnenberg,
Bart J., Carl F. Mela, and William F. Boulding (2006), “The
Periodicity of Competitor Pricing,” Journal of Marketing Research
Bradlow,
Eric, Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora, David
Bell, Sri Devi Deepak, Frenkel ter Hofstede, Catarina Sismeiro,
Raphael Thomadsen, Sha Yang (2005), “Spatial
Models in Marketing,” Marketing Letters, 16 (3,4),
267-278
Bronnenberg,
Bart J. (2005a), “Spatial
Models in Marketing Research and Practice,” Applied
Stochastic Models in Business and Industry, 21, 335-343.
Bronnenberg,
Bart J. (2005b), Rejoinder to comments
on “Spatial Models in Marketing Research and Practice,”
Applied Stochastic Models in Business and Industry, 21,
349-350.
Bronnenberg,
Bart J. , Peter E. Rossi, and Naufel J. Vilcassim (2005), "Structural
Modeling and Policy Simulation," Journal of Marketing
Research. vol 42, 22-26
Bronnenberg,
Bart J. and Carl Mela (2004), "Market
Roll-out and Retail Adoption for New Brands of Repeat Purchase Goods,"
Marketing Science, 23:4 (Fall), 500-518 Avi animation of spatial diffusion
John
D.C. Little Best Paper Award
Wathieu,
Luc, A.V. Muthukrishnan, and Bart Bronnenberg (2004), "The
Asymmetric Effect of Discount Retraction on Subsequent Choice,"
Journal of Consumer Research, 31:3 (December), 652-657
Prasad,
Ashutosh, Bart J. Bronnenberg, Vijay Mahajan (2004), " Product
entry timing in dual distribution channels: The case of the movie
industry " , Review of Marketing Science, vol 2:1, available
from the Berkeley Electronic Press
here
Bronnenberg,
Bart J and Paulo Albuquerque (2003), "Geography
and Marketing Strategy in Consumer Packaged Goods" Advances
in Strategic Management, Vol 20, pp 215-237, Elsevier Science,
Amsterdam
Prasad,
Ashutosh, Vijay Mahajan, and Bart J. Bronnenberg (2003), "Advertising
versus Per-per-View in Electronic Media," International
Journal of Research in Marketing, Vol. 20(1), 13-30.
Best
Paper Award 2003
Jean-Pierre
Dube, Pradeep Chintagunta, Bart J. Bronnenberg, Ron Goettler, Amil
Petrin, P.B. (Seethu) Seetharaman, K. Sudhir, Raphael Thomadsen,
Ying Zhao (2002), "Structural
Applications of the Discrete Choice Model, Marketing Letters,
13:3, 207:220.
Bronnenberg,
Bart J., and Catarina Sismeiro (2002), "Using
Multimarket Data to Predict Brand Performance in Markets for Which
No or Poor Data Exist," Journal of Marketing Research,
vol 39, February, 1-17.
Lead
article, Paul E. Green Award 2003
Finalist
for the 2007 O'Dell Award for the 2002 Journal of Marketing Research-article
that made a significant long-term contribution to marketing research.
Bronnenberg,
Bart J. and Vijay Mahajan (2001), "Unobserved
Retailer Behavior in Multimarket Data: Joint Spatial Dependence
in Market Shares and Promotion Variables," Marketing Science,
20:3 (Summer), 284-299.
Bronnenberg,
Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), "The
Emergence of Market Structure in New Repeat-Purchase Categories:
The Interplay of Market-Share and Retailer Distribution," Journal
of Marketing Research, 37 (February), 16-31.
Finalist
for the 2005 O'Dell Award for the 2000 Journal of Marketing Research-article
that made a significant long-term contribution to marketing research.
Jamil
Baz, Eric Briys, Bart J. Bronnenberg, Michèle Cohen, Robert Kast,
Pascale Viala, Luc Wathieu, Martin Weber, and Klaus Wertenbroch
(1999), "Risk Perception in the Short
Run and in the Long Run," Marketing Letters, 10:3, 267-283
Bronnenberg,
Bart J. (1998), "Advertising Frequency Decisions in a Discrete Markov
Process under a Budget Constraint," Journal of Marketing Research,
35 (August), 399-406. Proofs
of the propositions.
Zenor,
Michael J., Bart J. Bronnenberg and Leigh McAlister (1998), "The
Impact of Marketing Policy on Promotional Price Elasticities and
Baseline Sales," Journal of Retailing and Consumer Services,
5:1, 25-32
Peterson,
Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (1997),
"The Marketing Implications of the Internet for Consumers," Journal
of the Academy of Marketing Science, 25:4, 329-346
Bronnenberg,
Bart J. and Luc Wathieu (1996): "Asymmetric
Promotion Effects and Brand Positioning," Marketing Science,
15:4, 379-394
Bronnenberg,
Bart J. and Wilfried R. Vanhonacker (1996): "Limited Choice Sets,
Local Price Response and Implied Measures of Price Competition,"
Journal of Marketing Research, 33 (May), 163-173
Finalist
for the 2001 O'Dell Award for the 1996 Journal of Marketing Research-article
that made a significant long-term contribution to marketing research.
Bronnenberg,
Bart J. and Jo M.L. van Engelen (1988): "A Dutch Test with the NewProd
Model," R&D Management, 18:4, 321-332
Book Chapters Peterson
Robert A., Sridhar Balasubramanian, Bart J. Bronnenberg (2000),
" The Marketing Implications of the Internet for Consumers
" Advances in Strategic Management, eds. Jagdish
Sheth, Abdolreza Eshghi and Balaji Krishnan
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