Mgt. 298D: ELECTRONIC COMMERCE
Fall 1998
Professor Arthur Geoffrion
This is a partial, public version
of the complete course Website at http://internal.anderson.ucla.edu/course/1998-9/fa298d01/,
which is accessible only to the Anderson community. Items that are
grayed out are accessible only on the original site.
Important Materials
-
Syllabus:
contains links to most readings
Course Modules 
Discussion Area
Please share your insights,
ask questions, and discuss any aspect of this course.
1. Introduction to Course and E-Commerce
2. Information Technology Foundations
of E-Commerce
3. Security and Encryption
4. Electronic Payment Systems
5. Business-to-Consumer E-Commerce
6. Discussion Groups and Virtual
Communities
7. Wrap Up
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Business Models for E-Commerce
Discussion Area
Please keep these notes in mind all quarter, and suggest
how to improve and flesh them out.
Other Materials
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Course Announcement:
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Instructor:
Brief Bio Sketch, Home
Page (includes contact info)
Your feedback concerning this course is welcome all quarter long!
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Course Reader: Table of
Contents
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Notes to Students:
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Software: You should have
upgraded to Netscape Navigator, Composer, and Collabra 4.0 prior to the
first class. And you should have installed WinZip
and Adobe
Acrobat Reader if you didn't already have them. Ivan Taylor held
clinics for both sections to facilitate these upgrades and installations
on 10/7.
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E-Mail: Broadcast e-mails
to students (also of interest to auditors), for convenient reference.
WEEKLY MATERIALS
Week 1
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Assignment
(includes Homework 1)
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Class 1 Agenda (10/7/98)
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Course Binders and Supplement
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Class Discussion of "The Emerging
Digital Economy"
Week 2
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Assignment (includes Homework 2)
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Class 2 Agenda (includes Demos
1 and 3) (10/14/98)
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Self-Demo 1: Know Your Market --
Web Resources on Internet and Web Activity
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Workshop 1 (Rita Costello): Web 101 and 102
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Instructions for creating Tables
using Netscape 4.0 (PDF format), by Sylvia Merino
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Sources of Business Value in
B2C E-Commerce from Bloch et al.
Week 3
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Assignment
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Class 3 Agenda (10/21/98)
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Search Engines: Class Notes
and Homework 3
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Demo 2 (Max Moroz): OSI Reference
Model
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Demo 4 (Max Moroz): What Your
Browser Reveals About You
Week 4
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Assignment
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Class 4 Agenda (10/28/98)
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PGP: Class Notes and Homework 4
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Workshop
2 (Eloisa Borah): Personal Research Skills
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Demo 5 (Max Moroz): Web Server
Survey, WN Server
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Demo 6: Compressing, Encoding, Encrypting,
Archiving Files
Week 5
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Assignment (includes Homework 5)
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Class 5 Agenda (11/4/98)
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Print Publishing Leaders in E-Commerce
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Homework 6: Top Site Profiles
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Homework 8: Participation in Discussion
Groups and Virtual Communities
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Discussion of "Internet Communities"
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Demo 7 (Max Moroz): Scripting
(CGI, Java, JavaScript)
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Demo 8: Usenet and FAQs
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Supplementary Comments (Max
Moroz)
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Annotated Version of Demo 8 Document
Week 6
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Assignment (includes Homework 7)
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Clarifications Concerning VeriSign
(Max Moroz)
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VeriSign PowerPoint Slides (Max
Moroz)
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Class 6 Agenda (11/11/98)
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E-Mail Lists: Quick Reference
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Analysis of Dell and Gateway Sites
(used in class)
Week 7
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Assignment (includes Homework 9)
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Class 7 Agenda (11/18/98)
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A Review of Webonomics
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Framework-Based Analysis of a B2C
Web Site
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Consumer Process Reengineering:
The Champy et al. Strategies
Week 8
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Assignment (includes Homework 10)
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Class 8 Agenda (rescheduled
to 11/24/98: Sec. 1 in A-202 and Sec. 4 in C-315)
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Discussion Questions on Hagel and
Armstrong
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Discussion Questions on HW 10
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Demo 9: Audio and Video in E-Commerce
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"XML: Enabling Next-Generation Web
Applications," Abridged Edition (Word file)
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Demo 10 (Max Moroz): XML in
E-Commerce
Week 9
Week 10
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Assignment
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Class 10 Agenda - Sec. 1 (12/9/98)
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Class 10 Agenda - Sec. 4 (12/9/98)
Week 11
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Class 11 Agenda - Sec. 1 (3-6
PM, 12/14/98 in A-202)
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Class 11 Agenda - Sec. 4 (6-9
PM, 12/16/98 in D-313)
Speakers
Discussion Area
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Class 1. Robert Laskey, Partner
and Electronic Commerce Practice Leader, KPMG Peat Marwick LLP: "Electronic
Commerce: A Consultant's Perspective"
Slides
(PowerPoint, 5464 KB), Slides
(zipped PowerPoint, 826 KB)
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Class 3. Justin Yaros, Sr. VP
and CIO, and Alex Kelly, Director Business Development, Twentieth
Century Fox, Inc.
Bio
for J. Yaros; bio for A. Kelly; slides (PowerPoint)
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Class 5. Stephen Paik, CFO,
Internet Outfitters, Inc.
Slides
(PowerPoint, 1510 KB)
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Class 6. Marc Hamilton, Manager
of Systems Engineering, Sun Microsystems
Slides;
bio
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Class 7. Ravin Agrawal, Vice
President, East-West Capital Associates
Slides
(PowerPoint, 1699 KB), Slides
(zipped PowerPoint, 570 KB), Bio
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Class 8. David Melnick, VP Transaction
Systems, Entertainment Media Services (Time Warner)
Slides
(PowerPoint, 541 KB), Bio
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Class 9. Steven Bardack, Vice
President Strategic Development, GeoCities
Slides
(PowerPoint, 1062 KB), Bio
Eight speakers spoke at the Spring
1998 offering of this course. Their slide shows are here
so that students can study their presentations if they wish.
Students
These are mostly index
tables to student-generated analyses and profiles, and are a valuable community
resource.
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Picture Galleries: Sec. 1, Sec.
4
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Personal Home Pages: Sec. 1,
Sec. 4
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Conventional Businesses with
Useful On-Line Services (profiled in Homework 1)
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Top Sites (profiled in Homework
6)
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ListServes (profiled in Homework
8)
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Usenet Newsgroups (profiled
in Homework 8)
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Web-Based Forums (profiled in
Homework 8)
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Recommendation System Appraisals
(Homework 10)
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Term Projects: Section 1, Section
4
On-Line E-Commerce Resources
Search This Site
Questions, comments to Prof.
Geoffrion or Mr. Moroz.