"The Emerging Digital Economy"
Ch. 1 The Digital Revolution (+ Appendix 1)
See Hobbes' Internet Timeline at http://info.isoc.org/guest/zakon/Internet/History/HIT.html
Ch. 2 Building Out the Internet (+ Appendix
2)
Ch. 3 E-Commerce Between Businesses (+ Appendix 3)
Drivers:
1. Lower Purchasing CostsIssues (inhibitors): uncertainty about2. Reduced Inventories/Right Products in Stock (hence lower inventory-related and G&A costs, lower mfg costs)
3. Lower Cycle Times to build a product (reduces time-dependent costs, usually found among "fixed" costs)
4. More Efficient and Effective Customer Service
5. Lower Sales & Marketing Costs
6. New Sales Opportunities
1) Legal environment2) e-Commerce taxation
3) Internet's performance, reliability, security
Ch. 4 Digital Delivery of Goods and Services
(+ Appendix 4)
Drivers for news, info, entertainment:
1. Increasing Consumer DemandDrivers for travel:2. Lower Capital and Distribution Costs
3. Expected Shift in Ad Revenues to Internet
1. Lower Sales & Marketing CostsDrivers for retail banking:2. Increased Consumer Choice & Convenience
1. Lower Operating CostsDrivers for insurance (term life, auto, homeowners):2. New Service Opportunities
3. One-to-One Marketing Opportunities
1. Lower Sales & Service CostsIssues (inhibitors):2. Increased Competition
3. New Sales Opportunities
4. Increasing Consumer Demand
1) Protecting copyrights and IP2) Need for greater bandwidth
Ch. 5 Retail Sale of Tangible Goods &
Services
(+ Appen. 5)
Drivers for Consumers:
1. ConvenienceDrivers for Business:2. Ease of Research
3. Good Prices
4. Good Selection/Availability
1. Cost SavingsIssues (inhibitors):2. Customized Marketing
3. New Sales Opportunities
4. Consumer Convenience
1) Web consumer ability to judge quality2) Inconvenience of returning merchandise
3) Concerns re credit card security, consumer privacy
4) Uncertain legal & regulatory environment
Ch. 6 Consumers in the Digital Age
Recap of drivers for consumers:
1. More choices2. More purchase-related info
3. Greater convenience
4. More individualized service
5. Perhaps lower prices and higher quality
6. Better availability
Ch. 7 Workers in the Digital Age (skipped)
Ch. 8 Challenges Ahead (role of government)
See www.ecommerce.gov for details.