Andrews, Rick L., Andrew Ainslie, and Imran S. Currim (2008), “On the Recovery of
Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects,” Management Science, 54 (1), 83-99
Sonnier, G., A. Ainslie, and T. Otter (2007), ‘Heterogeneity distributions in willingness-to-pay in choice models’. Quantitative Marketing and Economics 5(Sep), 313-331

Ainslie, A., X. Drèze and F. Zufryden, “Modeling Movie Lifecycles and Market Share”, Marketing Science, 2005, Vol. 24 (3), 508-17.

Steenburgh, T., A. Ainslie and P.H. Engebretson: “Revealing the Information in Zipcodes: Bayesian Massively Categorical Variables and Aggregated Data in Direct Marketing”, Marketing Science, 22/1 (Winter) 2003, 40-57

Jordan Louviere, Street D., Carson R., Ainslie A., Deshazo J. R., Cameron T., Hensher D., Kohn R., Marley T., “Dissection the random component of Utility”, Marketing Letters 13/3, August 2002, 177-193.

Andrews, R., A. Ainslie and I. Currim: “An Empirical Comparison of Logit Choice Models with Discrete vs. Continuous Representations of Heterogeneity”, Journal of Marketing Research, November 2002, 479-487

Talukdar, Debrabata, K. Sudhir and Andrew Ainslie, “Investigating New Product Diffusion across Products and Countries”, Marketing Science, 21/1 (Winter) 2002, 97-114

Seetharaman, P.B., A Ainslie and P Chintagunta, “Investigating Household State Dependence Effects Across Categories", Journal of Marketing Research, November 1999, 488-500.

Ainslie, Andrew and Peter E. Rossi: “Similarities in Choice Behavior across Multiple Categories”. Marketing Science, Summer 1998, 91-106

Ainslie, Andrew and Leyland Pitt, "Marketplace: Unibank and the Analysis of the Excursioncard Customer Database: A Practical Application of Statistical Techniques in Database Marketing", Journal of Interactive Marketing, 12/3 (Summer) 1998, 57-66.

Ainslie, Andrew and Xavier Drèze: “Data Mining: Using Neural Networks as a Benchmark for Model Building”, Décisions Marketing, Winter 1996

Ainslie, Andrew and Leyland Pitt: “Customer Retention Analysis”, Journal of Direct Marketing, Summer 1992, 31-43




"Similarities and Differences in Brand Purchase Behavior Across Categories". University of Chicago, October 1998.