Portrait image for Harold Kassarjian

Harold Kassarjian

Professor Emeritus, Marketing
(818) 784-5669
Areas of Expertise:
  • Deceptive Advertising
  • Consumer Protection
  • Consumer Perception
  • Consumer Behavior
  • Public Opinion Research

Education

Ph.D. Psychology, 1960, UCLA

M.A. Psychology, 1958, UCLA

B.A. Psychology, 1952, UCLA