About the UCLA Anderson Review


UCLA Anderson Review is a window into the cutting-edge research of expert faculty who are drawn to the school from around the globe. They examine crucial topics in business, the economy and the wider world of human existence. Each month, leading journalists report on UCLA Anderson faculty’s newly published research and most provocative working papers. The Review is produced with the support of UCLA Anderson’s Marketing & Communications team.




Ronald Alsop

Ron Alsop is a freelance writer, editor and public speaker. A longtime editor and senior writer for the Wall Street Journal, he currently writes the column Generation Work for the BBC. He is also the author of eight books, including The 18 Immutable Laws of Corporation Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, The Wall Street Journal Guide to Business Schools and his latest, The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace. Alsop works from San Diego.

Jeff Bailey

Jeff Bailey, UCLA Anderson Review's editor-in-chief, is a former New York Times and Wall Street Journal reporter, editor and columnist. He also served as the editor of Crain's Chicago Business and was the founding editor of YCharts, a financial analysis platform, and has written widely for national magazines. Bailey works from Seattle and Los Angeles.

Rosie Cima

Rosie Cima is a freelance journalist specializing in data analysis and visualization, living and working in San Francisco. Formerly a staff writer for Priceonomics, her writing and graphics have appeared in numerous outlets, including the Washington Post, Vox, NPR and the Pudding. She has her M.A. in journalism and her B.S. in symbolic systems, both from Stanford University.

Carla Fried

Carla Fried is a freelance journalist who specializes in personal finance, with a keen interest in how behavioral issues impact consumer decisions. Her writing has appeared in the New York Times, Money magazine, Barron's, Bloomberg, CNBC and Consumer Reports. Fried works from Lisbon.

Dee Gill

Dee Gill specializes in translating scholarly and technical research into material aimed at broader audiences. Her articles have appeared in publications for the University of Chicago Booth School of Business and other institutions. Formerly, she worked as a freelance writer for the Wall Street Journal, Time magazine, The Economist and the New York Times, and as a foreign correspondent in London for AP/Dow Jones News. Gill works from St. Petersburg, Florida.

Martha Groves

Martha Groves turned to freelance writing and editing after a 43-year career in newspapers. At the Los Angeles Times, she covered retailing, agriculture, the economy of the West, management and other topics. Groves earlier worked at the Philadelphia Inquirer and Chicago Daily News. She serves on the board of the Los Angeles Master Chorale and volunteers as a tutor for Reading Partners. Groves works from Los Angeles.

Evelyn Iritani

Evelyn Iritani is a Pulitzer Prize-winning business writer whose articles have appeared in the Los Angeles Times, Al Jazeera America, Global Trade Magazine, Zester Daily and the Seattle Post-Intelligencer. She is working on a book on the exchange of civilian hostages during World War II. Iritani works from Seattle.

Christina Le Beau

Christina Le Beau is a longtime freelance journalist who has written for the New York Times, Wall Street Journal, Salon, BusinessWeek, American Demographics, Preservation and Crain's Chicago Business. She's from Rochester, New York, but currently lives and works on the road, traveling throughout North America in an Airstream with her family. Find her on Instagram.

Tom Petruno

Tom Petruno is a veteran financial writer. His work appears in the Los Angeles Times, Kiplinger's magazine and elsewhere. He was the financial columnist for the Los Angeles Times from 1990 to 2011. Before that he was markets editor for USA TODAY. Petruno is based in Los Angeles.

Michael Totty

Michael Totty is a freelance reporter and editor. Previously, he was a news editor with the Wall Street Journal in charge of assigning and editing Journal reports on technology, energy, health care, management and other topics. Totty works from Berkeley, California.

Elaine Woo

Elaine Woo is a Los Angeles native who wrote for two of her hometown dailies: the Los Angeles Herald Examiner, which closed in 1989, and the Los Angeles Times. Now a freelance writer and editor, she has filled a wide variety of assignments, profiling the living and, as an obit writer, the dead; covering Malibu landslides and troubled public schools; and even reporting the sights from a window washer's perch at the top of a 73-story office tower.

Gail Zuniga

Gail Zuniga’s passion is discovering and then visualizing the stories that live inside huge multitab spreadsheets. She loves searching for patterns and grouping parts of data together, allowing form to follow function. She previously worked for the Wall Street Journal as a graphics editor and as an information designer for a worldwide consulting firm. Zuniga works from New York.


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