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Cultural Management and the Bottom Line


Available as a custom program.
To be added on wait list for future dates,
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Los Angeles, CA


Corporate culture is a critical driver of organizational competitiveness, performance and bottom line profitability. This course deals with the effective management and leadership of corporate culture as a strategic and organizational variable.

Key Topics

  • What is “corporate culture”?
  • What are the key components of corporate culture?
  • How does culture function as a source of strategic/competitive advantage?
  • Does culture impact the bottom line of financial performance?
  • What are the key areas of culture that must be managed?
  • The corporate culture Typology (identifying different types of cultures)
  • How to Measure Corporate Culture
  • The culture management process
  • Ten tools of culture management

Practical Application/Exercises

  • Identify key core values, beliefs and norms for your company on the five key dimensions of culture management (The Culture Map)
  • Examples of effective culture management in action
  • Hewlett Packard Cases (A) and (B): Discuss key learning’s and Takeaways Developing a Culture action management plan

Learning Objectives/Benefits

The focus of this session will be to:
1) Understand corporate culture and the impact it has on organizational effectiveness
2) develop/further refine your ability to analyze “culture in action” as it operates on a day-to-day basis within your company
3) identify specific tools for managing corporate culture and using it as a source of competitive advantage. Upon completion of this session you will be able to:

  • Understand the basic concept of corporate culture and why it is important.
  • Know the five key dimensions of culture which must be continually managed.
  • Identify the six steps in the corporate culture management process.
  • Analyze culture as it exists on a day-to-day basis in your company.
  • Understand the key the “tools” available to you to manage culture.


Eric Flamholtz

Who Should Attend?

Senior corporate leaders including CEOs , COOs, CFOs, and SVP/VP of HR.