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Branding in a World of Fragmented Media


Available as a custom program.
To be added on wait list for future dates,
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Los Angeles, CA


The entertainment and media industry continues to covet the potential goldmine of user data unearthed by audiences' migration from TV and cable to the web. However, in switching your marketing focus online, how do you build your audience? Branding is the key. A strong brand can act as a beacon – a vital means to re-aggregate eyeballs and to build passionate and responsive user communities. This session explores the current reality and future potential of net-based, data driven marketing and delivers strategies for building effective global brands on the web.


Sanjay Sood