Anand V. Bodapati has been on the faculty at the UCLA Anderson School of Management since 2000. Prior to that, he taught at the Kellogg School of Management at Northwestern University. His basic research interests are in the areas of consumer decision-making/psychology and in assessing customer responsiveness to marketing. He applies his research in various contexts: advertising, retailing, direct-marketing, e-commerce, and social marketing for health and public policy.
Professor Bodapati's papers have appeared in the Journal of Marketing Research, Journal of Business and Economics Statistics, Marketing Letters and the Journal of Interactive Marketing. He was awarded the American Marketing Association's Paul Green Award twice. He is a recipient also of the American Marketing Association's Lehmann Award. Anand was a founding member of the editorial board of the Direct Marketing Association's Journal of Interactive Marketing. He is on the editorial board of Marketing Science.
Anand teaches UCLA Anderson's MBA course on Customer Insights and Market Research. The course draws on ideas from consumer psychology, survey research methodology, experimental design and statistics to present a managerially oriented view towards enhanced customer insights. Anand also teaches a 2nd year MBA course on "One to One Marketing," making UCLA one of few business schools in the U.S. to offer a course on CRM strategy. Anand teaches in various executive education programs, including UCLA's Medical Marketing program. In addition, he serves as Director of the UCLA Anderson Behavioral Research Lab.
Publications and Working Papers:
Copies of selected papers can be downloaded from Professor Bodapati's Personal Page.