Andrew Ainslie

Senior Associate Dean, Full Time MBA

Phone: (310) 206-8585


Andrew Ainslie is the Senior Associate Dean of the Full-time MBA program. His major research interests are in economic and statistical models of consumer behavior and in direct marketing.  In particular, he is focused on developing variance components models for a variety of environments.  Topics he has investigated include: new products and movie diffusion, model performance and consumer behavior uncovered through choice modeling.  Most recently, among other areas, he is studying the effect of store characteristics on consumer purchasing behavior.

Dr. Ainslie is a member of the editorial boards for: Review of Marketing Science, Journal of Interactive Marketing and Journal of Marketing Research.  He also serves as an ad-hoc reviewer for: Journal of Marketing Research, Marketing Science, Management Science and Journal of Business and Economic Statistics.

Before joining the UCLA Anderson faculty in 2000, Dr. Ainslie was an assistant professor of marketing at Johnson Graduate School of Management at Cornell University. Prior to that, he consulted for several direct mail and not-for-profit organizations on effective modeling techniques while working on his Ph. D. degree.  Earlier, he was a senior manager in marketing and development for a midsize software company specializing in customized software for the legal and paralegal market.

Dr. Ainslie teaches the core course in marketing to full-time and fully employed MBA students.  He also teaches in several executive education programs.  Previously, he taught “Data-Driven Marketing” at Cornell University.


Ph.D. Marketing and Statistics, 1998, University of Chicago
MBA Marketing, 1990, University of Cape Town
B.Sc. Electrical Engineering, 1983, University of Cape Town


Consumer Behavior, Direct Marketing, Modeling, New Product Diffusion
  • Andrews, Rick L., Andrew Ainslie, and Imran S. Currim. (2008). On the Recovery of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects. Management Science, 54 (1), 83-99.
  • Sonnier, G., Andrew Ainslie, and T. Otter. (2007). Heterogeneity distributions in willingness-to-pay in choice models. Quantitative Marketing and Economics, 5(Sep), 313-331.
  • Ainslie, Andrew, X. Dreze and F. Zufryden. (2005). Modeling Movie Lifecycles and Market Share. Marketing Science, Vol. 24 (3), 508-17.
  • Steenburgh, T., Andrew Ainslie and P.H. Engebretson. (2003). Revealing the Information in Zipcodes: Bayesian Massively Categorical Variables and Aggregated Data in Direct Marketing. Marketing Science, 22/1 (Winter), 40-57.