Program Overview

The Advanced Management Program in Media and Entertainment (Media AMP) is presented by IESE Business School in cooperation with UCLA Anderson School of Management. The program propels senior executives toward the next level of their careers. It  provides the business skills to run successful enterprises and the strategies needed to react swiftly and decisively to disruptive technologies and emerging competitive challenges.

Program Benefits

The Media AMP provides you with a deep dive in your industry as you review the key business areas common to the most successful organizations. The curriculum draws from media-specific issues and also from topics that touch different industries. This will help you expand your business competencies and enrich your perspective as you tap into ideas and frameworks from other businesses and industries to create innovative solutions for your organization.

Key Content

  • Leadership
  • Managing "Creatives"
  • Cross-Cultural Management
  • Accounting, Finance and Management Control
  • Decision Making
  • The Impact of Digitization
  • Digital Content and Customers
  • Marketing Strategy
  • Executive Challenge
  • Corporate Strategy
  • Value Creation
  • Work Process Engineering, Technology and Operations Management
  • Innovation
  • Entrepreneurship
  • Globalization
  • Legal Issues in Media

 

Program Structure

The Media AMP is delivered in five modules over a period of ten months in three locations. Modules one to four are delivered in two of the world's most progressive media hubs: New York and Los Angeles. The fifth and final module is delivered in Barcelona, coinciding with the end of the Mobile World Congress, the world's premier mobile event.  

SEEING THE BIG PICTURE
New York. June 8-12, 2015

CAPTURING A CONSTANTLY SHIFTING AUDIENCE
Los Angeles. September 30-October 3, 2015

BRIDGING RAPIDLY CHANGING BUSINESS MODELS
New York. November 18-21, 2015

SUSTAINING GROWTH IN THE MIDST OF UNCERTAINTY
New York. January 13-16, 2016

BUILDING AND LEADING THE GLOBAL FUTURE Barcelona.
February 26-March 1, 2016

Who Should Attend

Participants are drawn from every sector of the media and entertainment industry. Typical titles include CEO, COO, President, Senior VP, Managing Director, Director General and General Manager.  

Program Fee

The program fee of $29,000 includes tuition, academic materials and most meals. Accommodation and travel expenses are not included. A deposit of $2,900 (10% of the program fee) is required to reserve a place in the program. Full payment is due by April 30, 2015. Cancellations received within 30 days prior to the start of the program are subject to a 25% cancellation fee.

How to Apply 

Applications are accepted throughout the year, but should be received at least two months prior to the program's start date. Early application is encouraged. Late applications are considered if space is still available.

Learn More and Download the Brochure at:

http://www.iese.edu/MediaLeadersUCLA