The Advanced Management Program in Media and Entertainment (Media AMP) is presented by IESE Business School in cooperation with UCLA Anderson School of Management. The program propels senior executives toward the next level of their careers. It provides the business skills to run successful enterprises and the strategies needed to react swiftly and decisively to disruptive technologies and emerging competitive challenges.
The Media AMP provides you with a deep dive in your industry as you review the key business areas common to the most successful organizations. The curriculum draws from media-specific issues and also from topics that touch different industries. This will help you expand your business competencies and enrich your perspective as you tap into ideas and frameworks from other businesses and industries to create innovative solutions for your organization.
The Media AMP is delivered in five modules over a period of ten months in three locations. Modules one to four are delivered in two of the world's most progressive media hubs: New York and Los Angeles. The fifth and final module is delivered in Barcelona, coinciding with the end of the Mobile World Congress, the world's premier mobile event.
SEEING THE BIG PICTURE
New York. June 6 - 10, 2016
CAPTURING A CONSTANTLY SHIFTING AUDIENCE
Los Angeles. September 28 - October 1, 2016
BRIDGING RAPIDLY CHANGING BUSINESS MODELS
New York. November 2 - 5, 2016
SUSTAINING GROWTH IN THE MIDST OF UNCERTAINTY
New York. January 11 - 14, 2017
BUILDING AND LEADING THE GLOBAL FUTURE Barcelona.
March 3 - 7, 2017
Who Should Attend
Participants are drawn from every sector of the media and entertainment industry. Typical titles include CEO, COO, President, Senior VP, Managing Director, Director General and General Manager.
The program fee of $29,000 includes tuition, academic materials and most meals. Accommodation and travel expenses are not included. A deposit of $2,900 (10% of the program fee) is required to reserve a place in the program. Full payment is due by April 30, 2016. Cancellations received within 30 days prior to the start of the program are subject to a 25% cancellation fee.
How to Apply
Applications are accepted throughout the year, but should be received at least two months prior to the program's start date. Early application is encouraged. Late applications are considered if space is still available.
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