Program Overview

The Advanced Management Program in Media and Entertainment (Media AMP) is presented by IESE Business School and The Paley Center for Media in cooperation with UCLA Anderson School of Management. The program propels senior executives toward the next level of their careers. It  provides the business skills to run successful enterprises and the strategies needed to react swiftly and decisively to disruptive technologies and emerging competitive challenges.

Program Benefits

The Media AMP provides senior-level networking opportunities, unparalleled "one-on-one" access to industry movers-and-shakers, and the opportunity to expand your knowledge on critical business issues with minimum disruption from your professional and personal commitments.

Key Content

• Leadership
• Managing "Creatives"
• Cross-Cultural Management
• Accounting, Finance and Management Control
• Decision Making
• The Impact of Digitization
• Digital Content and Customers
• Marketing Strategy

• Corporate Strategy
• Value Creation
• Work Process Engineering, Technology and Operations Management
• Innovation
• Entrepreneurship
• Globalization
• Legal Issues in Media
• Executive Challenge

 

Program Structure

Module 1
Getting the Big Picture: Context and Cash
New York City - IESE
February 2 - 6, 2015

Module 3
Creating Value and Managing Creativity
Los Angeles - UCLA
May 4 - 8, 2015

Module 2
Achieving Competitive Advantage in a Digital Age
New York City - IESE
March 23 - 27, 2015

Module 4
Preparing for What Lies Ahead
New York City - IESE
June 8 - 12, 2015

 

Who Should Attend

Participants are drawn from every sector of the media and entertainment industry. Typical titles include CEO, COO, President, Senior VP, Managing Director, Director General and General Manager.  

Program Fee

The program fee of $39,000 includes tuition, accommodation, all reading and classroom materials and most meals. It does not include travel expenses to New York City or Los Angeles.

How to Apply 

Applications are accepted throughout the year, but should be received at least two months prior to the program's start date. Early application is encouraged. Late applications are considered if space is still available.

Learn More and Download the Brochure at:

http://www.iese.edu/MediaLeadersUCLA